Questionable Strategy Used To Subvert Public Policy Making

PMA is calling on all California Legislators to closely examine the motives behind the recent gut-and-amend strategy with regard to AB 155.

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Rebecca Madigan, executive director, Performance Marketing Association

The modified version of AB 155 should be a non-starter for the more reasonable members of our legislature.

Sacramento (PRWEB) August 30, 2011

The Performance Marketing Association, a trade organization representing more than 25,000 small online businesses, is calling on all California Legislators to closely examine the motives behind the recent gut-and-amend strategy with regard to AB 155. The new language will repeal ABX1 28 – in an attempt to subvert an on-going referendum effort to overturn the new law just signed by the Governor Brown in June.

Rebecca Madigan, executive director of the Performance Marketing Association (PMA) stated, “This current effort is nothing short of bad public policy and demonstrates a complete disregard for the voters of this state. This small contingent of legislators pushing for the modified version of AB 155 recognizes voters understand the issue and plan to vote in June to repeal the flawed legislation created with ABX1 28.”

According to the PMA, when ABX1 28 passed in June, 25,000 small online businesses were devastated, losing significant income, causing them to lay-off employees, shut their doors or move out-of-state. This referendum effort to overturn ABX1 28 was a way to get those 25,000 companies back in business.

Madigan continued, “At a time when the unemployment rate is at 12% in the state, our elected officials should be focusing on ways to jump start our economy, not attempting to do further damage to what was once a growing, thriving and vibrant industry of web-based businesses.”

Pushing a modified version of AB 155, in fact perpetuates the flawed bill that was originally passed in June, sending a powerful message to California voters: you’re stuck with flawed legislation and you lost your right to vote and change it, Madigan noted.

“In a move to deprive California voters the opportunity to decide on an important tax issue (as the governor promised), legislators are attempting to thwart a referendum effort with questionable tactics. That, to me is reprehensible and the modified version of AB 155 should be a non-starter for the more reasonable members of our legislature,” Madigan concluded.

The Performance Marketing Association (PMA) is the national trade association representing affiliate marketers. The not-for-profit trade association was founded in 2008 by the leaders of the performance marketing industry. The PMA gives performance marketers a unified voice to address issues and challenges facing the industry, such as the ‘nexus tax’ proposed in some states.

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