In honor of their 40th year in business, BLR Sign Systems launched a new marketing strategy, which included a new logo and website.
San Jose, California (PRWEB) August 31, 2011
BLR Sign Systems, in Milpitas, California is celebrating its 40th year. Established in 1971 in a garage with an engraving machine pumping out customized key caps for a very limited market, it has grown into a national full-service visual communications company with a diverse set of capabilities.
Situated on the edge of California’s Silicon Valley, the potential market for signage and marketing communications is vast. Tech companies abound—and the demand for indoor and outdoor signage, trade show displays, vehicle graphics, large format printing and even dynamic digital signage continues to grow.
Expanding from “signs engraved in a garage”, they turned into a traditional sign shop offering a wide range of indoor/outdoor signs. Over the past five years, BLR has kept the momentum going by incorporating new technology and state-of-the-art equipment for sign making and large format digital printing—and more recently has entered the market of dynamic digital signage. On top of that, they have also added in-house creative services and customer support —and now BLR is becoming known as a full-service solutions provider for visual communications.
An aggressive marketing strategy was formulated and gotten underway, including a rebranding of the company: new logo, new website and new facilities. Click here to visit the new website. Additionally, BLR has renewed its focus on hiring and developing the most talented professionals, recognizing the fact that employees are the primary differentiation.
Large contractors, property managers, developers and corporations value working with one company that can do multiple things for them—from consulting, designing, prototyping, permit acquiring, printing, fabricating, installing—you name it. And today, after 40 years in business, BLR Sign Systems is recognized as the premier provider for signage and visual communications solutions.
Their mission is to assist businesses in the development and delivery of their visual communications and branding initiatives in order to meet their specific goals and objectives. This mission is the driving force for the consistent growth they are experiencing over these past few years, despite the economy.
For more information, visit their website: http://www.blrsignsystems.com