SugarCRM: Maximizing Student Enrollment And Revolutionizing Marketing Efforts In The Education Sector

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Starting with a rollout to 87 K-12 Lutheran Schools in Michigan, the Educational version of SugarBush Media Solutions’ Customer Relationship Management (CRM) is a totally integrated marketing automation platform that interfaces seamlessly with Facebook, Web 2.0 and SugarBush’s proprietary Marketing Automation Platform. A college and university tailored SugarCRM is slated to premiere in Q1 of 2012.

As part of their rollout to 87 Michigan District Lutheran Schools in 2011, SugarBush Media Solutions has been hired to implement SugarCRM. For the Michigan District Lutheran Schools specifically, this CRM will revolutionize the way the school system attracts and retains students taking them from antiquated and cumbersome paper systems and Excel spreadsheets to a fully integrated web-based platform that interfaces seamlessly with social networking sites like Facebook, Web 2.0 and SugarBush’s own Marketing Automation Platform.

Bringing Efficiency To The Michigan District Lutheran Schools Marketing Process

Currently, many institutions like the Michigan District Lutheran Schools are using disjointed systems without any unified data systems with which to enter, manage or track prospects. The SugarCRM will eliminate the havoc caused by Michigan District Lutheran Schools nearly all manual marketing efforts to a streamlined, efficient and customized web-based database management application. This new system will allow users to effectively manage prospective students, save time managing important details and increase enrollment.

SugarBush CRM Set To Expand From K-12 To Higher Ed

On the heels of this rollout to Michigan District Lutheran Schools this year, SugarBush has set its sights on expanding and further customizing Sugar CRM for colleges and universities starting in the first quarter of 2012. According to Mark Parent, President and CEO of SugarBush Media Solutions, “The Michigan District Lutheran Schools CRM project is a big pilot for SugarBush. We have done a lot of research and development on this, and no one, to our knowledge, has integrated a platform that has so much capability. Plus, once we launch this K-12 version, launching single editions for colleges and universities will be easy to implement”

What Is SugarCRM?

SugarCRM, simply put, is a customized, cloud-based Customer Relationship Manager in use by over 5,000 customers in over 30 countries. In fact, customized versions of the SugarCRM are being used by varied firms such as Toyota, Avis, KIA, TomTom, Loomis, Roxtec, Zurich, AXA, FujiFilm, CocaCola, H&R Block, Parade, RedBalloon, MilSoft and more.

The SugarCRM for the Education sector is an easy-to-use web-based database management application that allows users to effectively manage prospective students, save time managing important details and increase enrollment by seamlessly integrating with the SugarBush Marketing Automation Platform. Users can log in from any computer with internet access to connect with any group types, such as current or prospective student data. And, the easy to use CRM allows users to enter all prospective student information in bulk or one at a time; to manage prospective students with notes, appointments and other data about each contact; to track call history, send emails, download real-time reports; and to make use of a calendaring system for scheduling appointments, contacting follow-ups and other sales-related information.

About SugarBush Media Solutions:

SugarBush delivers Educational marketing solutions designed to engage and convert prospect students. From comprehensive campaign management of search, inquiry, application to enrollment, SugarBush provides everything an educational institution needs to enhance and validate the effectiveness and value of their marketing budget. In fact, with the insights gained through continual use of SugarBush’s multi-channel marketing automation tools for social media, Web 2.0 and beyond, institutions can gain insights on their specific marketing efforts and build best practices that deliver both repeatable and predictable ROI..

For more information on SugarBush Media Solutions, visit:


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