London, UK (PRWEB) September 02, 2011
With the recent announcement that Facebook now surpasses one trillion page views per month during both June and July, CrowdControlHQ, leading UK providers of social media brand protection software, is looking to stress the importance of using multiple social media profiles to increase visibility as Facebook use increases.
The survey, conducted by DoubleClick, found that Facebook received approximately 870 million unique visitors in June and 860 million unique visitors in July – already exceeding the known number of users by more than 100 million. Each visitor was reported to have averaged approximately 1,160 pageviews in July and 40 per visit.
James Leavesley, co-founder of CrowdControlHQ commented: “These figures should illustrate how essential it is for brands to market themselves to this ever-growing social audience. As networks such as Google+ appear and draw a larger audience towards them, it is imperative for brands to command a strong social standing across multiple social networks. This ensures a brand is commanding high visibility and has the opportunity to reach a wide-ranging audience.”
James Leavesley, believes these figures should be enough to illustrate to any brand marketer the importance of using social networks as a marketing tool. James believes these figures don’t necessarily illustrate that social network users are looking to utilise Facebook to follow and engage with fans, but this is where the necessity for a suitable outreach strategy becomes important. A brand with a well-constructed social media strategy will be able to entice users to follow and engage, thereby increasing the brand’s visibility to social network users.
With this in mind, James concludes brands must look to construct a suitable strategy across numerous networks. With one network alone receiving such a high level of traffic, were a brand to have a number of profiles across several networks, the likelihood of increasing outreach and visibility increases greatly.
CrowdControlHQ provides dedicated social media management software to assist brands in their efforts to manage and engage with social media followers. CrowdControlHQ’s social networking software allows brands to control multiple social media profiles from a single source, making it easier than ever to successfully manage numerous social networking profiles at once. For more information, please visit http://www.crowdcontrolhq.com or call 0845 686 5044.