Concept PR Appointed Public Relations Agency of Record for StockTwits, Making Fun and SweetLabs

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Leading-Edge Businesses Select Concept for its Technology Expertise, Seasoned Team, and Strategic Approach to Launching Start-ups and New Products

“Concept’s experience in successfully running PR campaigns for digital media and entertainment companies, strong relationships, and corporate philosophy centered on senior level involvement, make them an ideal fit for our team,” said Don Takemura, vice president of marketing at Making Fun.

We’re thrilled to be working with some of the most exciting new technology platforms, and to align with our clients as partners and strategic advisors on their businesses,” said Concept managing partner Veronica Skelton.

Concept PR, a boutique public relations agency specializing in technology, today announced it has been selected as the agency of record for StockTwits, Making Fun and SweetLabs. These companies tap Concept for its deep expertise in technology, strong media relationships, and proven track record of helping businesses stand apart in their respective industries.

Concept is responsible for developing and managing strategic communications programs for each of these companies to drive brand awareness and customer acquisition. Some of the core program elements include media relations, social community management, promotional campaigns, and executive speaker programs.

  • STOCKTWITS: Recently listed as one of the “10 Most Innovative Companies on the Web” by FastCompany, StockTwits is a real-time, social idea network for the investing community and creator of the $(TICKER) tag for the widest syndication of investment information.
  • MAKING FUN, INC.: A division of News Corporation Digital Media Group, Making Fun is the first full-service social games publishing company. By working with external studios across a variety of platforms -- including social networks, smartphones and tablets -- Making Fun aims to bring high-quality games to consumers on their preferred device.
  • SWEETLABS: SweetLabs’ new Pokki platform brings media-rich web applications, such as Gmail, Facebook, and Living Social, directly to the desktop, giving users the same rich, always-on application experience that they’ve come to expect from mobile and tablet devices.

“We’re thrilled to be working with some of the most exciting new technology platforms, and to align with our clients as partners and strategic advisors on their businesses,” said Concept managing partner Veronica Skelton. “With the web increasingly becoming the nexus of many of life’s activities, we’re inspired to work with leaders who are changing the face of software, with social elements that extend from productivity to fun and finance.”

Concept serves other high profile accounts in the mobile, software, digital entertainment and consumer electronics industries, including Gracenote, a pioneer and global leader in the digital media industry; DXG USA, an innovative pocket camcorder manufacturer; BlueFire Productions, makers of the popular Bluefire Reader e-reading application; and RunRev, a powerful cross-platform software development environment. The company has also managed communications programs for ARCHOS, DivX, Inc, Isilon Systems, MetroLyrics, TravelPost, TripIt, UpTake and many others.

ABOUT CONCEPT PR
Concept PR is a boutique public relations firm specializing in technology, with deep experience in digital and mobile entertainment, consumer electronics, wireless services, social communications, consumer and enterprise software and small business services. The agency has managed global and domestic communications programs for some of the technology industry's most successful companies and emerging start-ups, with partners who have delivered effective communications that impact sales, partnerships and perception since the early 90s. The agency operates out of offices in San Francisco and Seattle. For more information on Concept PR, please visit http://www.conceptpr.net.

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Veronica Skelton

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Samantha Steinwinder

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