Projections Releases Budget-friendly Labor Relations Orientation Video

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As agencies in Washington continue to unveil proposals that make union organizing easier, employee communications specialist Projections today released a low-cost DVD, designed to help companies communicate a union free philosophy.

Projections, Inc. today announced the release of their 2012 “Icebreaker” video. This DVD was crafted to better meet the tone of today’s corporate approach to operating without third-party involvement. The program, originally produced in the late 1990’s, has stood the test of time with its non-confrontational tone but now offers a more modern look and message, as new regulations from Washington have been designed to escalate unionization in a climate that is increasingly hostile toward businesses.

This new “IceBreaker” is being released as new proposals from the National Labor Relations Board, which monitors labor-management disputes in the United States, have included:

  •     Shortening the union election timeframe from around 42 days to as little as 10 days
  •     New posting requirements for all employers explaining how employees can form a union
  •     Dramatic increases in financial penalties against employers

“Following the legislative defeat of the Employee Free Choice Act, labor and its allies have moved to impose several parts of that legislation on employers via regulation,” said Walter Orechwa, CEO of Projections. “In light of everything that is changing, employers need to remember that positive employee communications is still the number one tool in remaining union free, and the Icebreaker is an excellent resource for your union avoidance strategy.”

The off-the-shelf version of the Icebreaker is an economic alternative for smaller companies, in lieu of developing a custom labor relations orientation, currently Projections’ top-selling product. Designed to be an even-handed conversation between neighbors, the “Icebreaker” is a powerful way to begin an open dialogue on the topic of unionization with both existing employees and new hires. The show references an open door policy, direct lines of communication, and the reasons behind the company’s efforts to provide a safe, secure, and positive workplace.

The Icebreaker includes information on organized labor’s current legislative agenda and hard facts from newspapers, magazines, and government files; the Icebreaker is a straightforward and highly effective resource that helps employees embrace a company's union-free philosophy.

The Icebreaker is available on DVD or instant-play streaming via Projections’ innovative All Digital Access platform.

To preview the all new Icebreaker, please visit

About Projections:
Projections is an employee communications company that specializes in labor relations. With the most advanced technology available, Projections produces videos, websites and innovative eLearning solutions for clients throughout North America. Areas of expertise include Employee Orientation, Training, Labor Relations, Company Benefits, Corporate Image and Change, and Workplace Issues such as Diversity, Harassment, and more. After more than 30 years in business and dozens of industry awards, Projections is proud to work with some of the largest - and smallest- employers in the world. Visit Projections on the web at

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Jennifer Orechwa
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