El Segundo, CA (PRWEB) September 07, 2011
This week, GoBankingRates launched a new advertising partnership with Bank of Internet, featuring the bank’s new Rewards Checking program throughout the GoBankingRates web community, including local sites such as SanDiegoBankingRates.com/Checking-Accounts, enticing consumers to open an account with the $2 billion online bank.
The GoBankingRates.com web community is a premier platform for Bank of Internet to attract relevant consumers to their new Rewards Checking Program. The bank seeks to build new customer relationships within specific geo-targeted regions, utilizing GoBankingRates’ 750 city and state banking sites to do so. Creative banners, advertorial content, and featured spotlights placed strategically throughout the GoBankingRates sites highlight the opportunity for customers to earn up to 1.25% APY with a “build your own rate” feature on the Rewards Checking account. The only requirement to open this account? $100 as an initial deposit.
Brett Rossmann, CEO at GoBankingRates.com, states: “Today’s consumers are continually reminding us of their desire to do anything – including their banking! – over the web. We are pleased to work with one of the leaders in online banking, and help direct new customer traffic to their Rewards Checking product.”
Agreeing, Kristi Procopio, SVP-Chief Marketing Officer at Bank of Internet comments: “Our goal is to provide our clients with an exceptional banking experience in order to foster long-term relationships. The GoBankingRates.com sites give us the opportunity to connect with potential new customers who are searching online for new checking products.”
View GoBankingRates sites to learn more about Bank of Internet’s Rewards Checking product: NewYorkBankingRates.com/Checking-Accounts or CaliforniaBankingRates.com/Checking-Accounts.
GoBankingRates.com connects banks and credit unions to local consumers through their extensive web community, which includes more than 750 local city and state websites and receives more than 2 million monthly visits. GoBankingRates.com is one of several finance-related websites owned by ConsumerTrack, Inc. The company was founded in 2004 and drives traffic to clients through online advertising in the personal finance industries, including: banking, insurance, credit, and real estate. For more information, please visit ConsumerTrack.com.
About Bank of Internet
BofI Holding, Inc. is the holding company for Bank of Internet USA (“the Bank”), a nationwide savings bank, that operates primarily through the Internet. Bank of Internet frees consumers of the need to pay for costs associated with branches, translating into higher deposit rates, fewer fees, and lower loan rates. The Bank provides a variety of consumer and wholesale banking services, focusing on gathering retail deposits over the Internet, and originating and purchasing single and multifamily mortgage loans, and purchasing mortgage-backed securities. The Company operates its Internet-based bank from a single location in San Diego, California. For more information on Bank of Internet USA, please visit http://www.bankofinternet.com.