Lucky Rentals turns over its marketing to 100 complete strangers for 100 days

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Some might say that giving 100 members of the public control of your marketing could be dangerous. But not Lucky Rentals.

Instead, they saw it as a bold and creative opportunity to try something new, engage their customers and grow sales.

“As a young company we need to be smart with how we spend our marketing money,” says Lucky Rentals CEO, Nathan Brand. “So we created the Lucky Fiverr project: 100 days of fiverr.com gigs delivering content that is 100% sourced from the Fivver site using creative and talented producers.”

Fiverr.com is a hugely popular online market where sellers offer services for $5. Some of the world’s most creative and forward-thinking talent sell their services on Fiver.

Brand says, “The Fiverr community exhibits the same kind of “out of the box” marketing as Lucky Rentals -- and that’s what we like.”

“We’ve had some hilarious, ridiculous and downright strange results,” Brand continued. “From the Lucky Rentals rap by esalaah who has had over 4 million views on YouTube to a half naked obese man (user name Krazyretard) singing us happy birthday, each gig has been completely unique and a lot of fun to see brought to life.

And their customers seem to love it. Lucky Rentals has seen a significant lift in its website traffic as a result of the fiverr project, with traffic up over 50% since it began. “We’re just 30 days into the 100 day project, and we’re looking forward to more interesting gigs and sales over the coming days.”

Lucky Rentals (http://www.luckyrentals.co.nz) was founded in 2009 to provide backpackers worldwide with New Zealand’s lowest campervan rates and best service. They have offices in Auckland and Christchurch.

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