"We created the Diva Bridal Boutique to provide plus size brides the ultimate in selection and service", states Eva Buziecki, President.
Glen Ellyn, Illinois (PRWEB) September 02, 2011
House of Brides introduces its new specialty store, the Diva Plus Size Bridal Boutique. The boutique joins House of Brides’ other specialty stores, which include the Occasions & Quinceanera Boutique in Schaumburg, the Occasions Boutique in Glen Ellyn and the recently opened Quinceanera Boutique in Glen Ellyn. Diva Bridal Boutique specializes in plus size wedding dresses sizes 18 – 40.
House of Brides was established in 1929 and has been dressing brides for 82 years. Along with changes in wedding fashions and trends, they have also seen a change in their customers’ sizes and shapes. “Nearly fifty-percent of our brides wear size 12 or larger now”, states Eva Buziecki, President. “This is a major shift from even a decade ago when our average bride wore a size 8 or 10”.
A recent study by the John Hopkins Bloomberg School of Public Health confirms U.S. women ages 20 – 34 are experiencing the fastest increase of overweight and obesity rates among demographic groups. With the average marrying age of 28 for U.S. women, a growing majority of today’s brides are considered plus size by bridal industry standards.
House of Brides recognized this early on and modified their sample buying to add larger size wedding dresses to the inventories of their 6 bridal salons. However, president Eva Buziecki knew that having women sized styles wasn’t the only concern for this bride. “A plus size bride faces unique challenges when buying a wedding dress. They are discouraged by small samples, limited selection of off-the-rack styles and the overall shopping experience. We created the Diva Bridal Boutique to provide plus size brides the ultimate in selection and service”.
The Diva Bridal Boutique is the first store in the country devoted to real size women. The boutique is stocked with designer wedding dress samples in sizes 18 – 40 and “W” sizes only. Brides can try-on samples in their sizes instead of the typical sample sizes of 10s and 12s. The gowns are from leading designer collections and in the latest styles.
House of Brides understands plus size brides tend to shop closer to their wedding dates and often purchase off-the-rack. Diva Bridal offers special order gowns but also a wide selection of immediate delivery dresses. Nearly every wedding dress in the boutique is available to buy off-the-rack. New samples are continually added to keep the inventory stocked and current.
Perhaps the most important feature of Diva Bridal Boutique is the experience. Diva Bridal is a contemporary space with an inviting atmosphere. It has private dressing rooms and stage areas. The wedding dresses and products are specialized to the customer. The expert consultants understand the importance of dressing the plus size silhouette and the trained seamstresses ensure the best in fit. The Diva Bridal Boutique caters to the plus size bride giving her the special shopping experience every bride wants.
The Diva Plus Size Bridal Boutique is a one-of-a-kind store specializing in dressing brides, sizes 18 – 40. The boutique is another example of House of Brides continuing to grow its brand and customer base. Other efforts currently in consideration are the opening of 6 additional stores in Illinois plus stores outside the state and the company going public. Also, House of Brides is exploring options for domestic and international partnerships to advance as a global company.
The Diva Bridal Boutique is open 7 days a week. The boutique is located at 1184 Roosevelt Road, 1 door west of House of Brides in Glen Ellyn. House of Brides’ 6 bridal salons also offer a wide selection of plus size wedding dresses. Salons are located in Chicago, Glen Ellyn, Oak Lawn, Aurora, Orland Park and the World’s Largest Wedding Store in Schaumburg. Visit http://www.houseofbrides.com for directions and hours.
About House of Brides:
House of Brides established its first brick-and-mortar store in 1929 and has since grown to 10 Chicagoland stores and global E-Commerce website, http://www.houseofbrides.com. Millions of Brides and their wedding parties visit our salons and global website for over 30,000 wedding and special event products.