American Christmas Tree Association Says This Holiday Season Will Find Consumers Buying More Than One Tree

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Gone are the days when consumers were content celebrating the holidays with just one Christmas tree as their festive focal point. According to the American Christmas Tree Association, says the trend this season will find consumers choosing to purchase multiple Christmas trees, both real and artificial, to decorate more than one room in their home as well as their outdoor spaces.

Multiple Christmas trees will be this holiday season's trend

"The Christmas tree has evolved into a holiday design feature, as well as the traditional centerpiece of the holiday season," said Jami Warner of the American Christmas Tree Association."

According to the American Christmas Tree Association (ACTA), the trend this season will find consumers choosing different sizes, shapes and colors of Christmas trees, both traditional and non-traditional, as more than just a place to put the Christmas gifts. “We’re finding that the many Christmas tree options available to consumers today are being utilized more and more as holiday decorative accents, such as wreaths, swags and garlands,” said Jami Warner, Executive Director of the American Christmas Tree Association.

Leading retailers have reported that many customers are buying more than one tree, with research suggesting that a second, smaller one is being bought for children's bedrooms, giving both parents and their children an opportunity to express themselves during the holidays with their own style and create their own holiday traditions.

“The two-plus tree household is evidence that the family Christmas tree has evolved into a design feature, both indoors and out, while still serving as the main traditional decoration during the holiday season,” said Warner.

“Because Christmas trees are available in so many different styles that can fit into any space and any budget, there’s really no obstacle to buying a different Christmas tree for every room in the house, as well as the front and back yards,” said Warner.

“Last season we also saw an increase in the number of consumers who bought one kind of Christmas tree for use in their home, and a second tree that was easier to transport and use at their holiday destination,” Warner added.

About The American Christmas Tree Association (ACTA):
The American Christmas Tree Association is a non-profit organization that seeks to provide consumers with factual data to help make intelligent decisions about Christmas trees and the Christmas tree industry.

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Jami Warner
ACTA
(916) 761-7699
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