After twelve incredible months of growth and success, I am happy to say that we have not only met those goals and expectations, but exceeded them substantially.
Calabasas, California (PRWEB) September 01, 2011
When you get to a certain age, celebrating a birthday is never too much fun, but for the team at ExpertBail, it is a big moment. Twelve months ago today, ExpertBail launched itself into the marketplace as the first brand in the bail bond industry. While no one had heard of ExpertBail back then, today the brand has quickly become the leading household name in the industry and continues to build awareness and momentum every day.
Created by AIA, the nation’s oldest and largest family of bail bond insurance companies, the ExpertBail Network is the nation’s first and only national bail bond brand. Comprised of the industry’s best and brightest bail agents, ExpertBail is raising the bar in the industry and setting the standard. “When we launched the brand a year ago, we had some pretty lofty goals and expectations,” says Brian Nairin, Chief Executive Officer for AIA, “After twelve incredible months of growth and success, I am happy to say that we have not only met those goals and expectations, but exceeded them substantially.”
Since launch, the ExpertBail Network has had over 71,000 visitors to its website, expertbail.com. The site is designed as a complete bail bond resource for consumers with everything from an extensive video FAQ section to daily bail industry news and events to weekly stories about agents making a difference in their local communities. “We wanted to create a brand that was not just associated with getting a bail bond, but more importantly, a brand that educated consumers on the bail bond process and the positive impact it has on our communities," says Eric Granof, Chief Marketing Officer for AIA, "After twelve months, I think we have established a reputation as a real bail industry resource.”
Looking towards its second year, ExpertBail has several new innovative programs planned including its “Student Bail Out Program” that brings bail agents, students and law enforcement together in a one of a kind criminal justice educational program.
ExpertBail is the bail bond industry’s first true national bail bond network. Comprised of the most experienced and highest quality bail agents in the industry, ExpertBail helps consumers reduce the clutter in the bail marketplace and directs them towards a trusted, proven and experienced bail agent in a simple and transparent way. Expert Bail is backed by AIA, the oldest and largest family of bail bond insurance companies. With over 150 years of stability, trust and knowledge behind every bond written in the ExpertBail Network, our focus is on the consumer and helping them through a difficult time. The mission of ExpertBail and its network of agents is not only to meet the expectations of our customers, but to exceed them substantially.
The AIA family of companies has been partnering with agents across the country for over a century. Formed in 2003 as an alliance of the surety bail industry’s leading companies Allegheny Casualty, International Fidelity and Associated Bond, AIA utilizes a unique “service-focused” approach to management that provides its family of agents with the knowledge, tools and commitment they need to grow their business and succeed. AIA has become the overwhelming industry leader in agent service, national coverage, bail written and number of agents.