New Online Babywear Retailer 'My Little Pickle' Launches with Top International Brands

Share Article

My Little Pickle, a new online childrenswear retailer targeting the burgeoning UK childrenswear market launches on Friday 2nd September.

My Little Pickle - Baby Clothes, Baby Shoes, Baby Gifts and Baby Toys

My Little Pickle - Baby Clothes, Baby Shoes, Baby Gifts and more

Sarah Sherlock the founder of My Little Pickle says: “The UK has been having a minor baby boom, with the under-4 age group experiencing double-digit growth between 2005 and 2011. The market for babywear products has increased by over 20% since 2005.

My Little Pickle, an exciting new online childrenswear boutique launches on Friday 2nd September 2011 with a 15% discount across its new range of premium Autumn/Winter children's clothing, shoes, gifts and toys, all sourced from top international brands with an ethical approach to fashion.

Sarah Sherlock, the founder of My Little Pickle says: “The UK has been having a minor baby boom, with the under-4 age group experiencing double-digit growth between 2005 and 2011. As a result, the market for babywear products for under-5s has increased by over 20% in value since 2005."

My Little Pickle is aimed at children aged 0-2 years, and stocks a range of babywear from the top international brand’s in children’s clothing including Bonnie Baby, Petit Bateau, Lilly + Sid, Hatley and Bamboo Baby. The product range also includes stylish baby shoes sourced from Inch Blue and See Kai Run, and the sought after soft toys and rattles from Alimrose Designs and Best Years.

Sarah Sherlock says: “I started My Little Pickle after the birth of my first son as I was frustrated with the lack of choice, quality and style in baby clothes - I wanted something a little bit different. A trip to Europe confirmed how limited the range of childrenswear is in the UK, and I decided to bring the choice, quality and styles available to our market.”

My Little Pickle stocks all the newborn clothing and baby essentials including, sleepsuits, vests, hats, booties, mittens, rompers, all in one’s, hooded towels and blankets. You can also buy most of these items presented in a luxury gift box making them the perfect gift for a new baby. The store also offers a fantastic selection of fashionable baby clothes including skirts, dresses, tops, blouses, shirts, knitwear, outerwear, sleepwear, trousers, jeans, leggings, tights and socks.

A range of luxury, super-soft leather baby shoes are offered from Inch Blue and See Kai Run, and these are also available in beautiful gift boxes.

Sarah Sherlock says: “Ethical issues are more important in the babywear market than in other clothing markets, reflecting the heightened awareness of young, educated mothers. My Little Pickle stocks a broad range of organic baby clothes from Bamboo Baby, a unique and contemporary brand that aims to have minimum negative impact on the environment. Bamboo is the most sustainable all-natural plant fibre on earth with amazing silky softness”.

To celebrate its launch, My Little Pickle is launching with a 15% discount for 7 days across its full range of beautiful baby clothes, shoes, baby gifts and baby toys.

“My objective is to provide customers with the best products and service. We are committed to bringing fresh, colourful and exciting new brands from around the world to the UK, and I hope you love the result as much as I do,” says Sarah Sherlock.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Sarah Sherlock
My Little Pickle
+44 (0)1342 717077
Email >
Visit website