Chicago, IL (PRWEB) September 01, 2011
AHIMA, the premier association for health information management professionals, has selected Leadtail, experts in online marketing and advertising, to develop and implement its online branding and awareness strategy. AHIMA recently launched a major branding and awareness initiative and is now focused on expanding its online marketing and advertising efforts to generate increased awareness among employers of health information management professionals. The Leadtail team will develop and implement online marketing, advertising, and social media programs to build greater awareness of AHIMA within the wide range of industries that rely on health information management professionals.
“We selected Leadtail because they are experts in developing marketing strategies for organizations that are looking to increase awareness online,” says Craig May, Director of Public Relations for AHIMA. “We have over 61,000 members who are the best trained, most qualified and best equipped professionals to help employers develop and implement solutions to vital health information management issues like implementing Electronic Health Records, upgrading to ICD-10, reducing medical errors, improving patient billing and ensuring privacy and security of medical records. Leadtail will help us get the word out to employers that our members are the cream of the HIM crop.”
“We’re very excited to be working with AHIMA”, says Johnathan Robinson, Leadtail's VP of marketing and sales. “AHIMA, and its membership, is the gold standard in Health Information Management. We are developing an integrated online media plan that will incorporate social media marketing with a broad mix of online advertising methods, including search, email and display. We look forward to helping AHIMA take that message to those who influence the hiring of HIM professionals. We'll tap into all employer segments, from hospitals and healthcare facilities to providers, pharmacies and private practices."
Representing more than 61,000 specially educated Health Information Management professionals in the United States and around the world, the American Health Information Management Association is committed to promoting and advocating for high quality research, best practices and effective standards in health information and to actively contributing to the development and advancement of health information professionals worldwide. AHIMA’s enduring goal is quality healthcare through quality information. Visit us at: http://www.ahima.org
The Leadtail team are marketing and advertising experts, and are also the developers of the world’s first online advertising search engine. Marketers, business owners, and organizations are using Leadtail’s services to succeed with their marketing, advertising, and social media efforts. Based in Burlingame, CA, Leadtail is committed to making marketing and advertising easier for everyone!