Web Design Industry Still Affected by Down Turn in Economy

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A recent survey conducted by UK web hosting company Heart Internet (http://www.heartinternet.co.uk) and UK web design blog Design Shack (http://www.designshack.co.uk) has found that web designers are finding it harder to get work compared to this time last year.

Our survey results found that web designers are increasingly expanding their range of services to enhance their revenue potential

A recent survey conducted by UK web hosting company Heart Internet (http://www.heartinternet.co.uk) and UK web design blog Design Shack (http://www.designshack.co.uk) has found that web designers are finding it harder to get work compared to this time last year.

The survey of 500 web designers (1) asked the respondents about their attitudes towards the state of the web design industry, with 80% believing web design work is either more difficult or just as difficult to come by compared to 12 months ago. This situation is exacerbated by prices being forced down, with 3 in 5 stating this due to more competition within the industry.

As a result, web designers are increasingly looking for alternative ways of earning money using their web design skills, with half supplementing their income through channels such as premium resource websites, guest blogging and running their own advertising-driven blogs. Additionally, 20% of web designers have advertised their services on freelance websites in an attempt to gain work.

“With so many businesses tightening their belts, new websites are often one of the first expenses that are cut from the budget,” said Heart Internet director Jonathan Brealey. “Our survey results found that web designers are increasingly expanding their range of services to enhance their revenue potential, with 82% offering essentials such as copywriting, digital marketing, web hosting and website maintenance in addition to web design.”

David Appleyard, owner of Design Shack, commented: “An increase in competition combined with a decline in demand for web design work means that web designers are facing a difficult period. Designers can maximise their appeal by expanding their skills and services.”

(1) 500 web designers surveyed via electronic feedback form

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Matthew Telfer
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