It's Time to Fight for the Underdog

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Mattress Firm Foundation partners with natural pet food brand in the fight against pancreatic cancer

The Mattress Firm Foundation is proud to announce its latest fundraising effort in partnership with natural pet food trailblazer, Nulo, which will run September 1 through October 15 on its fundraising platform via Crowdrise.

Mattress Firm Foundation and Austin-based Nulo pet food have joined forces in an effort to raise funds and awareness for pancreatic cancer. Over 60 million US households own pets and over two-thirds treat their pet as a member of the family. Numerous studies have shown the positive impact pet ownership can have including reduced stress, lower chance of heart disease and lower cholesterol. What many people don’t realize is that dogs and cats get cancer at the same rate as humans. One of the best ways to decrease the risk of cancer in both pets and their owners is through proper nutrition.

“Nulo supports causes that raise awareness about the warning signs of cancer, as well as those that have an opportunity to educate the public about ways to minimize the risk of cancer,” said Michael Landa, CEO and co-founder of Nulo. “Pets have an amazing therapeutic impact on their owners especially those with illnesses. This is why it’s important to provide them with fresh, naturally-preserved food products to help ensure they’ll be by our sides for years to come.”

Pancreatic Cancer has long been the underdog when it comes to funding, research and general awareness. Only 2% of the National Cancer Institute’s funding is designated for pancreatic cancer yet the survival rate is a mere 6%. Great strides are being made, but a great deal still needs to be done to raise awareness and funds for research such as identifying the proteins dogs can smell that indicate cancer in humans.

“We recently toured the TGen’s research facility, which supports the globalCure initiative, in Phoenix and learned that dogs can actually smell and detect cancer in their owners,” said Karrie Forbes, vice president of marketing for Mattress Firm. “This discovery can play a huge role in identifying early detection options for cancer underdogs like pancreatic cancer.”

Starting September 1, Canine owners can make a donation of $28 for a chance to win a year’s supply of Nulo dog food and Feline owners can make a donation of $27 for a chance to win a year’s supply of Nulo cat food. Visit to donate. All donations are directly used to fund clinical trials and research for pancreatic cancer by globalCure.

About Mattress Firm Foundation
Mattress Firm Foundation is the philanthropic arm of Houston-based Mattress Firm ( Mattress Firm Foundation focuses on raising national awareness of pancreatic cancer and directly funding clinical trials in an effort to find a cure in our lifetime. For more information on the Mattress Firm Foundation visit To show your support and spread awareness, visit To donate, visit

About Nulo
Nulo’s all natural dog and cat foods are packed with nutrient-rich, wholesome ingredients that play an important role in a pet’s overall health and well-being. Based in Austin, Texas, Nulo produces its line of kibble, canned and treat recipes in small, quality batches – maximizing the use of animal-based proteins and lower glycemic ingredients. Its products are sold direct online at and through Whole Foods Market locations across TX, CA, AZ, NV and HI.

Cole Mark (cole.mark(at)mattressfirm(dot)com)
Communications Specialist, Mattress Firm


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