Offering a lifeline to “Lifeline Outreach International”

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Florida-based nonprofit serves as a lifeline to U.S. and third-world nations now finds a lifeline in a local e-commerce company

Savtira Corporation

“This opens-up an entire new avenue for fundraising for us, along with the multiple nonprofit organizations that will get to partake in this amazing system,” says Maria Magruder, founder of Lifeline Outreach International.

There are nearly 600 nonprofit organizations listed in Tampa alone. When seeking philanthropic opportunities, local corporations are not at a loss for a selection of specific missions, and as a nonprofit organization, earning donations in a murky economic climate can prove highly competitive. But when Maria Magruder, founder of Lifeline Outreach International, stumbled upon Savtira Corporation in Tampa, a creative solution for a partnership was discovered – one that will empower multiple nonprofits simultaneously.

“With the world becoming more and more virtual, the need to upgrade our technology to keep physical goods coming in is a must,” said Magruder. Lifeline Outreach International has been gathering donated physical goods for more than a decade. Starting in Anchorage in 2000, Magruder went from gathering food and clothing for Alaskan First Nations peoples to currently delivering sustainable, humanitarian goods and medical supplies to Africa. With such impressive shipping needs, Magruder, as with countless nonprofits, was in a constant search for corporate donors and partners to help advance her organization’s mission. With a little social media networking via LinkedIn, Magruder found Savtira Corporation, a new provider of business-to-business e-commerce solutions.    

So how can a seemingly virtual “Software-as-a-Service” company help Lifeline Outreach International? “We were more than happy to help Maria’s operation,” says Savtira Corporation CEO, Timothy Roberts, “We got creative with how we could get involved – which is what we do as innovators. We will be creating a platform for the organization to house its own eStore for collecting donations.” Lifeline Outreach International will have the ability to upload self-created videos and audio files for downloading and/or streaming. Site visitors can donate to “purchase” a download of the media files. A development such as this is valued at more than $300,000, not including ongoing servicing.

“This opens-up an entire new avenue for fundraising for us, along with the multiple nonprofit organizations that will get to partake in this amazing system,” says Magruder, “It isn’t just about the videos or audio files we create, but the catalog that Savtira will be providing as well. Many nonprofits will be empowered by Savtira’s platform.” Savtira’s Software-as-a-Service Cloud Commerce solution covers both digital and physical goods, using e-commerce to sell everything from downloadable entertainment programs to consumer electronics. All Savtira eStores are branded and custom-tailored for Savtira clients and may distribute downloadable and packaged goods from the Savtira Catalog. The Savtira Catalog has nearly 13 million items. Of course, Lifeline Outreach International may select certain items to go into their eStore for donations – specific books, movies or products that fit the nonprofit’s profile.

“Additionally, Lifeline will have the ability to provide other 510(c)3 charities the opportunity to have a presence on their website through a directory located on the home page,” explains Roberts, “Those partnering nonprofits will have the same commerce abilities to earn donations.”

The variety of opportunities made available for Lifeline Outreach International through its partnership with Savtira has Magruder more than ecstatic, “To have the ability to display projects and connect other nonprofits and ministries that are doing good works is priceless,” says Magruder, “The website will be a central place for networking information by way of video, audio and text – from several organizations in the area and across the globe all at once! The possibilities are quite endless.”

About Lifeline Outreach International
Lifeline Outreach International (Int’l) was founded in 2000 by Maria Magruder. The organization has helped the needy by distributing food, basic supplies and hygiene items. Additionally, the organization assists children in need during the Christmas season by working with reliable corporations as well as working with programs such as the Global Reach Initiative, which distributed more than $3 million worth of goods to the less fortunate in Pensacola, Fla. It is through the generous support of corporate and individual donors that make it possible for Lifeline Outreach Int’l to provide continuous assistance to those-in-need across the nation and the globe. For nonprofits interested in participating with this upcoming network of global organizations, please visit or to receive a tweet when the new site is released, follow us on twitter at:

About Savtira Corporation
Based in Tampa, Florida, Savtira is in the business of Digital Distribution with a Software-as-a-Service (SaaS) e-commerce platform that is a turnkey system for the distribution, marketing, merchandising, and selling of both digital media and physical goods in a single store and a single, unified shopping cart. Savtira-powered stores are designed to meet the specific needs of retail partners so no two eStores are alike. All Savtira eStores are branded and custom-tailored for our partners. Extra features and services are offered on an à la carte basis. Savtira’s next Carrier-Class “Entertainment Distribution Network” (EDN) streams all digital media from the cloud with a feature-set that eclipses anything on the market. For more information on Savtira, visit: or call 813.404.0123. Follow us on Twitter at:

Savtira is a registered trademark. All other product and service names mentioned are the trademarks of their respective companies.


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Marialuisa Curran, APR
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