DataTrans Solutions Welcomes Rob Guerriere as Executive VP Sales & Marketing

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Organization ramps up to meet demand of new V3 B2B - EDI Platform

“I am impressed with the comprehensive B2B and EDI Solutions, supporting infrastructure and the intense customer oriented approach DataTrans provides,” said Guerriere.

DataTrans Solutions Inc., the industry-leading B2B supply chain network, announced the addition of Rob Guerriere as Executive Vice President of Sales and Marketing. Mr. Guerriere will be responsible for the development and implementation of the company's strategic growth plans, and instrumental in positioning DataTrans Solutions Inc. competitively.

Mr. Guerriere brings 21 years of experience as a proven business leader with expertise in B2B eCommerce, Software as a Service (SaaS), supply chain strategies, and global sourcing. His experience specifically includes 12 years Supply Chain and EDI experience. He founded four companies in the EDI space including Owens Direct and eCommerce Best Practices (, which he sold to SPS Commerce in 2006.

“We are excited to have Rob on board to leverage DataTrans’ existing relationships and e-commerce solutions to drive profitable growth in key sectors for the company,” said Mike Franks, President. “His reputation, contacts, and proven ability to execute will be vitally important to driving a higher level of profitable growth and realizing DataTrans' long term goals as the leading e-commerce solutions provider”.

“I am impressed with the comprehensive B2B and EDI Solutions, supporting infrastructure and the intense customer oriented approach DataTrans provides,” said Rob. “I am looking forward to getting back in-touch with my business allies and introducing them to the solutions provided by DataTrans. And I am determined to drive business in new markets which DataTrans already has a foothold.”

During the last few years, Mr. Guerriere has been working on strategic product management and market positioning projects for Elemica, the top supply chain provider for the chemical, tire and rubber industries. He is also the editor of the Global Trade Best Practices Org ( The GTBP offers consulting, news, and information on supply chain management including sourcing, logistics, electronic invoicing, and EDI.

Rob graduated from the College of Business and Economics at Lehigh University.

About DataTrans Solutions Inc.
DataTrans Solutions Inc. delivers customer centric supply chain and EDI outsourced services in retail distribution, energy, process manufacturing, and healthcare industries. We offer a comprehensive on-demand hosted platform that allows clients to CLICK TO CONNECT™. Our Mission is to provide constantly improving B2B and data management services to allow our customers to operate at peak efficiency. We operate with integrity to provide our services in a responsive and respectful manner. We will leverage our knowledge and technology to provide the most appropriate and efficient B2B solutions for our customers. The company is privately owned and has been profitably grown since it was founded in 1998. DataTrans is headquartered in The Woodlands, Texas.


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Stephen Fogg
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