how banks have used a deep understanding of the needs of SMBs to step beyond banking products and align their proposition with the basic, everyday challenges small businesses face: helping them to survive and succeed
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Columbus, Ohio (PRWEB) September 01, 2011
Business Centric Services Group (BCSG) today announced that they have been invited to deliver a workshop at the 16th Annual Small Business Banking Conference presented by American Banker magazine, on November 6, 2011.
The workshop entitled “What Small Businesses Want From Their Banks – A European View And Case Study.” will explore how various Financial Institutions in Europe generated new lines of fee-based revenue, helped position themselves as innovators in the SMB banking space, and also delivered world-class solutions vital to their clients.
“This international workshop is intended to address how banks have used a deep understanding of the needs of SMBs to step beyond banking products and align their proposition with the basic, everyday challenges small businesses face: helping them to survive and succeed,” said BCSG Managing Director John Davis, formerly Marketing Director of Barclays Business.
The workshop will cover:
- Basic research findings about what SMBs consider to be their big headaches
- What banks traditionally do and don’t do
- What is the alternative – positioning the bank as trusted adviser and going beyond banking
- What are the areas you can stretch to – how and why you should stretch
- UK and European case studies
- Benefits provided to banks:
- Generating cross-sell opportunities
- Strengthening existing business client relationships
- Growing wallet-share
- And generating non-interest income
When: November 9, 2011, 1:00 – 2:30 p.m.
Where: The Talking Stick Resort in Scottsdale, Arizona
How to Attend: You must be attending the Small Business Banking Conference. To sign up for the conference visit: http://www.americanbanker.com/conferences/sbb/
If you are planning to attend, or would like further information, please contact Philip Payne (firstname.lastname@example.org) to receive a free pre-workshop packet that includes articles, market data and support material that will help shape discussions at a financial institution about their own small business banking strategy, as well as at the conference.