New York, NY (PRWEB) September 02, 2011
Giving advertisers a new opportunity to use cutting edge technology to reach “diagnosed audiences,” Good Health Media is now Precision Health Media (PHM). Precision Health will utilize its Condition Match ™ technology with semantic analysis to identify the best health pages across over 200 health sites and focus on the most valuable customers. With more than 44 million users a month according to comScore, “Condition Match” will help advertisers optimize their ad dollars to sites with the best performance, maximizing interactive advertising budgets.
The rebranding follows a milestone in the company’s growth. For July, it was measured by comScore as the number one site in total audience for the online health category at 44.7 million unique users. It’s audience reach of 64.9 percent was more than 40 points higher that its closest competitor. Precision Health Media reaches diagnosed patients across many condition specific sites that return frequently and continually search for new information on their health conditions. The Condition Match technology platform can identify the best sites and actual pages to target almost any health condition. For publishers, Precision Health Media offers access to an incremental ad revenue stream and a team of top professional sales people with deep knowledge of the pharma and health ad market. In addition Precision Health offers expert guided content, including online video, from its BeWell team of nationally known MDs, including Dr. Nancy Snyderman (NBC Chief Medical Editor).
“We saw an opportunity to sharpen our focus and in turn give advertisers a chance to sharpen their focus,” said Precision Health’s CEO Bill Jennings. “We deliver a specific audience of Diagnosed users that have a more engaged interest in healthcare content and the advertisers associated with them. Our users conduct searches for their condition and find specific sites that meet their needs. They return more often to condition focused sites than general health portals. We can see in comScore data that our audience is more engaged and we think Condition Match is the most advanced way to reach to them.”
“A very reliable team to work with,” says Bing Lee, media manager at Klick, a leading interactive agency. “Precision Health Media consistently offers pharmaceutical clients a variety of solid digital solutions to reach both mass and niche health specific audience at scale.”
From COPD to Diabetes to Gout and Allergies, Precision Health can deliver a large audience of Diagnosed patients. The “Condition Match” technology can optimize ad campaigns and focus ad dollars to those sites in a niche category with the best performance, maximizing interactive advertising budgets. Condition Match targets at the Page level for maximum ROI.
According to eMarketer the category’s US online ad spend is expected to see double-digit growth over the next few years, rising from $1.03 billion in 2010 to $1.86 billion in 2015.
About Precision Health Media
Precision Health Media delivers specific health condition audiences to pharma and consumer brands. PHM is the leading source for Diagnosed audiences defined as having “filled a prescription in the past 6 months” (comScore). The Company is backed by Metamorphic Ventures and several individual investors including Mike Perlis (CEO Forbes), Rick Thompson/Larry Braitman (Founders Adify, Flycast), Joe Apprendi (Founder Collective), Richard Forman (Health Venture Group), Geoff Judge (Partner iNovia), Bill Benedict (Alpine Meridian), Chris Young (Founder Digital Broadcasting Group). ConditionMatch is a trademark of Precision Health Media. For more information, visit http://www.precisionhealthmedia.com or contact Bill Jennings at Bill(at)precisionhealthmedia(dot)com.
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