AgfaPhoto and RedDot Imaging Announce European Distribution and Collaboration Agreement for Digital Cameras

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Sagemcom appointed exclusive distributor for EU from September 1

With our partners RedDot Imaging and Sagemcom we can concentrate on a common marketing and sales strategy

AgfaPhoto, the world-renowned brand for Consumer Imaging Products, and RedDot Imaging, licensee and supplier of the AgfaPhoto lines of digital, still and video cameras, have announced the expansion of their licensing collaboration to include the European Union. The licensing and distribution partnership with RedDot Imaging is another step in a global expansion strategy aimed at forming partnerships around the world to build, manage and market AgfaPhoto’s proprietary brand.

Another important aspect of the expanded alliance is the appointment of Sagemcom as the exclusive distributor of AgfaPhoto cameras for the European photo retail channel. Sagemcom, the licensee for AgfaPhoto digital photo frames and photo scanners, will be the European distribution partner for RedDot Imaging. This will be effective as of the 1st of September 2011.

“With our partners RedDot Imaging and Sagemcom we can concentrate on a common marketing and sales strategy, based on first-class products and innovative technologies “says Andreas Selmeczi, the Managing Director of the AgfaPhoto Holding. Beginning September 1st the AgfaPhoto digital cameras are exclusively offered by the partners RedDot Imaging and Sagemcom. “By the combination of a strong brand with attractive products and thanks to our powerfull position in retailers network, Sagemcom was able to gain a leading position in the European market for digital photo frames. This successful model will now be expanded to the digital cameras segment. “explains Nicolas Denis, Deputy CEO of Sagemcom Documents.

The camera line offered by RedDot Imaging, the authorized licensee of AgfaPhoto products in the Americas, Middle East and Southeast Asia, consists of 6 models. 3 Point-and-Shoots, 1 Bridge model, 1 compact camera with embedded PicoProjector and a high-definition ruggedized HD Camcorder. All cameras are bundled with productivity software from ArcSoft for media management and all but the entry-level model allow users to easily convert their images and videos into 3D and view them with the included 3D glasses. All models are extremely user-friendly combined with high image quality. “Our mission goes beyond supplying affordable quality cameras to the consumer,” said Rene Buhay, President of RedDot Imaging. “Our emphasis is to provide cutting edge imaging technologies that will feature advanced CMOS sensors and long zoom lenses.”

Joe Atick, CEO of RedDot Imaging is looking forward to write a success story with this new collaborative effort. “The strong reputation of the AgfaPhoto brand coupled with RedDot Imaging’s expertise in the imaging marketplace along with Sagemcom’s distribution know-how sets the framework for immediate and sustainable success while simultaneously enhancing the awareness of the AgfaPhoto brand worldwide.”
Sagemcom will now be contacting European photo retailers, both old and new, to discuss the range of exciting new AgfaPhoto camera products and promotions available from September.

About AgfaPhoto
AgfaPhoto Holding GmbH, based in Leverkusen, Germany, is a consumer-imaging company with international operations. The company is a pioneer of modern photography. AgfaPhoto gives pictures a sharper overall intensity and is the ideal medium for sharing lasting memories with friends and family. AgfaPhoto offers a wide range of attractive consumer imaging products. These include digital cameras and camcorders, digital storage media, photographic film and paper, digital and classical photo frames, LCD televisions and a vast assortment of accessories and products for home and office use.

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About RedDot Imaging

RedDot Imaging, the authorized licensee for AgfaPhoto for the Americas, Middle East and several countries in Southeast Asia, is a privately held company headquartered in Miami, Florida, USA with product development and R&D center in Tokyo, Japan and Shenzen, China. RedDot Imaging’s core competence is in the imaging business, its senior management team has a combined professional experience of over 100 years in the imaging industry. The company will develop and sell the AgfaPhoto product range of DSC, Camcorder and web-based photofinishing products to its core customer base of over 70,000 retail storefronts in its licensed territories.

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About Sagemcom

A French, international-scale, high-tech company, Sagemcom is working to establish itself as a leader in high added value communicating terminals. It specializes in broadband communications, telecoms and energy, and document management sectors: consumer and professional printing terminals, digital set-top boxes, broadband and residential terminals, communicating management solutions, energy and systems management, telecom partnerships and convergence. With a turnover of more than 1.4 billion Euros, Sagemcom employs 6,000 people on five continents. It is headquartered in Rueil-Malmaison (France). Sagemcom’s sustainable development policy commitment starts right from the product design stage. It applies to the whole industrial process, from eco-design in accordance with ISO standards, reducing the energy consumption of its products, and all in the context of an ethical code of practice applicable to all its suppliers.                                                                                                                                        

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