Centralia Dentist is Smiling For The Cause

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Centralia, WA dental office is trying to be part of the solution in promoting breast cancer research and awareness. Fairway Dental Care and Smile Pink are giving 100% of their donations to The Breast Cancer Research Foundation®. Each person who donates receives a Pink Swarovski Crystal that is applied to the tooth with a temporary dental adhesive.

Close up of Pink Swarovski Crystal

Smile Pink is a fresh and innovative campaign that will help spread awareness about the importance of funding lifesaving breast cancer research, while giving patients the opportunity to brighten their smiles

According to the National Cancer Institute, estimated new cases and deaths from breast cancer in the United States in 2011 are: 230,480 new cases and 39,520 deaths.

“We want to be part of the solution,” said Rohn Falter, DDS, owner of Fairway Dental Care. “Our focus is to bring breast cancer awareness to the community through the positive power of smiles.”

The Smile For The Cause message is to promote positive attitudes through smiles which are directly attributed to physical well being. Fairway Dental Care is proud to partner with Smile Pink in promoting proactive testing and research which aids in early detection and prevention of breast cancer. Fairway Dental Care and Smile Pink are giving 100% of their donations to The Breast Cancer Research Foundation®.

"Smile Pink is a fresh and innovative campaign that will help spread awareness about the importance of funding lifesaving breast cancer research, while giving patients the opportunity to brighten their smiles,” said Lucretia Gilbert, Director of Development at The Breast Cancer Research Foundation®.

The facts are sobering. One in eight women will be diagnosed with breast cancer in their lifetime. One women every 2 ½ minutes will be diagnosed with breast cancer. Over 200,000 American women will be diagnosed with breast cancer this year and 40,000 of them will die from the disease. Breast cancer also occurs in men. In fact, over one thousand men will be diagnosed this year.

Smile Pinks signature Pink Swarovski Crystal is applied to the tooth with a temporary dental adhesive. It is safe, and takes less than a minute for a dentist to apply. The Pink Swarovski Crystal Smile that is part of the Smile Pink breast cancer awareness campaign will be visible in all willing to SHOW support to remind men and women to raise awareness about breast cancer.

Fairway Dental Care is an unremitting supporter and advocate for breast cancer awareness and research. This Dedication of Fairway Dental Care shows the commitment and support to Smile Pink and the families who have endured the hardships of breast cancer and to offer hope, strength, and encouragement to the many women, men and their families who are affected by breast cancer every day.

To donate log onto http://www.smilepink.com or for more information, contact Fairway Dental Care at 360-623-1350 or on the web at http://www.FairwayDentalCare.com

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Cheryl Peterson
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