Luxury Designed: Gorilla Re-Launches on Magento Enterprise

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Gorilla successfully launches a completely redesigned luxury-focused on Magento Enterprise.

Gorilla, an award-winning ecommerce solutions provider and 2010 Magento Partner of the Year, has announced the successful re-launch of, the go-to destination for U.S. consumers to experience Frette’s impeccably crafted linens, accessories and clothing. The completely redesigned site, built on the Magento Enterprise platform, delivers a truly beautiful ecommerce experience that solidifies Frette’s place among the premier European luxury brands.

Gorilla’s goal throughout the design process was to convey the unmatched Frette quality and style to both longtime customers and those experiencing the brand for the first time. This included the need to weave the company’s progressively modern aesthetics with their storied 150 year history. To accomplish this, Gorilla implemented a design concept that incorporates vivid, full-page imagery across the home page and key product category pages, resulting in a larger-than-life interaction with the brand. This extends to the individual product level. Here, Gorilla introduced interactive elements that allow users to pan and zoom across product images, allowing every nuance of the intricate patterns and luxurious fabrics, which are the signature of the Frette product line, to show through.

Behind the scenes, Gorilla took numerous steps to refine and enhance the front-end user experience. Key elements from their previous site were retained, such as the ability to merchandise grouped, configurable products and integration with the multichannel retailer’s Celerant ERP system, while other site elements were completely rethought. Site navigation was reorganized to simplify product discovery. The solution also includes an CIM integration, which securely stores payment information and maintains full PCI compliance, making checkout for returning customers a hassle-free process.

“Frette clearly exemplifies the luxury space,” said Brian Grady, Principal at Gorilla. “For us, it was both a challenge and a pleasure to deliver a site that elevates their ecommerce channel and fully represents the luxury qualities that are at the heart of their brand.”

About Gorilla: Since 1994, leading brands, retailers, manufacturers and wholesalers have turned to Gorilla to solve the toughest ecommerce challenges and innovate solutions that elevate businesses across channels. Inspiring design, impeccable development and unmatched experience are why Gorilla delivers a smarter species of ecommerce.

About Frette: Founded in 1860 and based in Milan, Frette is the leading international luxury bed, bath and home furnishing brand. Frette markets its products to individual customers and the finest hotels and resorts through a network of retail stores, the internet and leading department and specialty stores around the world.


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