Shaw Floors Launches “30 Days of HGTV HOME” Celebration

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Consumers can enter to win a free floor through the Floor A Day Giveaway

Whether it’s the warmth and softness of carpet, the timeless look of hardwood, the incredibly realistic visuals of our laminate, or the flexibility of an area rug, the HGTV HOME Flooring by Shaw line has stylish choices for every design aesthetic.

In celebration of the new HGTV® HOME Flooring by Shaw collection, Shaw Floors, the world’s largest carpet manufacturer and a leading flooring provider, has launched “30 Days of HGTV HOME,” a month-long event that offers consumers the chance to win a free floor from the HGTV HOME Flooring by Shaw line as well as opportunities to receive a free HGTV HOME Flooring by Shaw canvas tote bag and a free 4’ x 6’ area rug with the purchase of flooring from the collection.

“For consumers considering a new flooring purchase, September is a great time to buy,” said Shaw Floors Marketing Director Kathy Young. “In addition to the exciting bonuses that accompany the ‘30 Days of HGTV HOME’ celebration, the HGTV HOME Flooring by Shaw collection features some of the most beautiful and popular flooring looks available. Whether it’s the warmth and softness of carpet, the timeless look of hardwood, the incredibly realistic visuals of our laminate, or the flexibility of an area rug, the HGTV HOME Flooring by Shaw line has stylish choices for every design aesthetic.”

Consumers can participate in the “30 Days of HGTV HOME” by visiting the Shaw Facebook® page at http://www.facebook.com/ShawFloors. From there, they just need to “Like” Shaw Floors to be able to register for the “30 Days of HGTV HOME” Floor A Day Giveaway, which gives consumers the chance to win a free floor from the HGTV HOME Flooring by Shaw collection for one room in their home, up to 14’ x 14’ (200 sq. ft) in size. Shaw is giving away one floor each day in September, and participants can enter the giveaway daily by returning to Shaw’s Facebook page and voting for one of five stunning rooms, which were created by well-known home design and remodeling bloggers during the HGTV HOME Flooring by Shaw Blogger Design Challenge in High Point, N.C this summer. The bloggers, who were paired in teams of two, based their room designs on beautiful carpet, hardwood or laminate flooring selections from the HGTV HOME Flooring by Shaw collection. The five featured rooms include:

    Registrants for the Floor A Day Giveaway can also download a voucher for a free HGTV HOME Flooring by Shaw canvas tote bag, which can be redeemed at their local HGTV HOME retailer. In addition, consumers who purchase flooring from the HGTV HOME Flooring by Shaw collection between Sept. 1-30, 2011 may be eligible to receive a free 4’ x 6’ area rug (minimum purchase required).

As the leading consumer resource for home and garden information, HGTV inspires millions of households to tackle their own design and remodeling projects. The HGTV HOME Flooring by Shaw collection helps consumers complete these renovations by bringing HGTV style, design and know-how into their flooring choices. By offering an array of key fashion-forward flooring styles and a simplified shopping experience, the HGTV HOME Flooring by Shaw line increases consumers’ confidence during the flooring selection process, so they are sure to be pleased with the results of their flooring makeover.

“We know there are plenty of homeowners out there who are longing to revitalize their rooms with a new floor, but many are unsure of what style to choose,” said Shaw Marketing Manager Heather Yamada. “We launched the ’30 Days of HGTV HOME’ celebration to excite consumers about the possibilities a new floor brings to a home, and we hope that the program’s incentives, in combination with the simplicity of the HGTV HOME Flooring by Shaw collection, will motivate them to turn their dreams into reality.”

The “30 Days of HGTV HOME” event runs from Sept. 1, 2011 through Sept. 30, 2011. For more information on the HGTV HOME Flooring by Shaw collection or to find an HGTV HOME Flooring by Shaw retailer, visit shawfloors.com/HGTV. To enter the “30 Days of HGTV HOME” Floor A Day Giveaway, visit facebook.com/ShawFloors.

About Shaw
Shaw Industries Group, Inc., a subsidiary of Berkshire Hathaway, Inc., is the world’s largest carpet manufacturer and a leading floor covering provider with more than $4 billion in annual sales and approximately 25,000 associates worldwide. Headquartered in Dalton, Ga., the company manufactures and distributes carpeting, rugs, hardwood, laminate and ceramic tile for residential and commercial applications worldwide. A recognized leader in environmental stewardship, Shaw has implemented hundreds of sustainability initiatives and Cradle to Cradle design solutions, collectively termed the Shaw Green Edge. For more information, visit shawfloors.com.

About HGTV
HGTV, America’s leader in home and lifestyle programming, is distributed to more than 99 million U.S. households and is one of cable’s top-rated networks. HGTV’s website, HGTV.com, is the nation’s leading online home-and-garden destination and attracts an average of 5 million unique visitors per month.

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