Facebook Recommends Brands to CouponFactory for a Simple Digital Coupon Solution

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Internal training manual highlights best practices on how brands use digital coupons.

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Facebook reached out to us primarily because our coupon solution generates a win win win”, said President of CouponFactory.com, Wade Allen.

CouponFactory.com, a digital couponing platform, has been highlighted by Facebook in their “Couponing on Facebook” guide, an internal manual used by their inside sales team. The guide advises brands to seek a “seamless user experience” by providing coupons directly on the page without requiring the user to install a coupon printer or go off-site. A campaign run by CouponFactory.com for bodycology is shown as the lead example.

CouponFactory.com was launched out of Rockfish Labs in April 2011, in response to a growing number of clients who expressed frustration over complications in offering digital coupons. To solve this problem, developers created a platform that uses a widget that can be placed anywhere from blogs, home page, Facebook, ad networks, microsites and e-mail. This allows the customer to be able to click and print the offer without leaving the page where they found the offer. Each coupon can then be managed and tracked from couponfactory.com. Since its launch, the platform has gained attention for its ease of use and cost-effective approach, with clients ranging from big brands to small businesses

“Facebook reached out to us primarily because our coupon solution generates a win win win”, said President of CouponFactory.com, Wade Allen. ”It’s a win for consumers because of our superior customer experience – i.e. no software to install, no Facebook app to download. It’s a win for the brand because our solution is inexpensive, secure and trackable. And it’s a win for Facebook because our solution doesn’t re-direct customers away from the page, but rather allows them to print right from the Facebook experience.”

For more information or to sign up, go to http://www.couponfactory.com

About CouponFactory
CouponFactory is a simple, affordable digital couponing/promotions platform that allows you to quickly and easily create, manage, distribute, and measure digital coupons and promotions. CouponFactory.com is owned and backed by Rockfish, a full-service, award-winning agency that can assist you in creating a full marketing plan to suit your particular situation and needs. Brands using CouponFactory.com include Glade, Mentos, Tyson and Cooking.com.

About Rockfish
Rockfish is a Digital Innovation Partner for brands such as Walmart, Sam's Club, Cisco, and Tyson Foods. Through a company purpose of “building a better world through the power of digital innovation,” Rockfish helps clients find solutions that are meaningful to their customers and measurable to their business. Rockfish has been recognized as the OMMA 2010 Agency of the Year for Web Design and ranked third on the 2009 Ad Age Agency A-List that recognizes the ten best agencies in the world. Rockfish is headquartered in Rogers, AR, with offices in Dallas, TX, Cincinnati, OH and Little Rock, AR. Rockfish is part of WPP, a world leader in advertising and marketing services.


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Wade Allen