PlentyOfFish.com Ranks as the Most Visited Internet Dating Site in the UK

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PlentyOfFish.com is consistently the most popular Internet dating site in the UK with more than 16 Million visits a month.

According to reports from ComScore and Experian Hitwise, PlentyOfFish.com (http://www.PlentyOfFish.com) was consistently ranked as the most popular dating site by visits in the UK every month, for the first half of 2011.

ComScore ranked PlentyOfFish.com number one among all UK dating sites from January through June 2011, with an average of over 16 million total visits each month. Their closest competitor in the online dating category averaged just 4 million total visits per month – just less than one quarter of the traffic at PlentyOfFish.com. Overall, PlentyOfFish.com’s traffic accounted for 40.10% of all UK-based Internet dating traffic, while their closest competitor accounted for 10.05% of the same group.

May was PlentyOfFish’s best month with 20.64 million total visits – an impressive 50% of the total 41,188 unique visitors to online dating sites in the UK for the month.

Experian Hitwise corroborates ComScore’s findings, ranking PlentyOfFish.com number one among dating sites for the first half of 2011. Hitwise indicates that worldwide, PlentyOfFish received over 90 million total visits during this period. They also report that users spend an average of 20:54 minutes per session online at PlentyOfFish.com, 54% more time than visitors spend per session with the aforementioned competitor.

Kate Bilenki, the Director of Love at Plentyoffish explains "Plentyoffish.com has been so popular because it is free to use, simple and it works and, with social stigma surrounding online dating virtually gone, most singles are turning to Internet dating services.  We are able to offer a highly competitive product at no cost, making Plentyoffish.com the #1 choice."

For more information, please visit http://www.PlentyOfFish.com.

About PlentyOfFish.com
PlentyOfFish (http://www.plentyoffish.com) is the largest online dating website in the world with more than 33 million registered members. Boasting 5 billion page views and 250 million visits per month, PlentyOfFish.com is the best in the business when it comes to matching singles online. The site offers its members several tools for dating success, which include a "Chemistry Predictor"; a "Needs Assessment" tool as well as many other customized tests to help them find a match. Socializing is made simple with the help of PlentyOfFish.com's Chat feature, as well as singles events and parties around the globe.

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Mark Brooks
COURTLAND BROOKS
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Mark Brooks