Eloqua Chooses Big Minnow to Spearhead New Integrated Media Campaign

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Leading marketing automation firm leverages Big Minnow for development of promotional campaign – unveils at Dreamforce show in San Francisco.

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The core theme chosen was “Revenew” – a one word solution that communicates the core positioning that Eloqua solutions realize revenue growth by unifying efforts between sales and marketing.

Big Minnow today announced they have launched the Revenew campaign for Eloqua, a leader in marketing automation solutions. Big Minnow was engaged to develop an integrated campaign including print, online ad campaigns, promotional sites as well as the design of Eloqua’s Dreamforce booth. The campaign was officially unveiled at the Dreamforce show held in San Francisco this week.

"This was a phenomenal opportunity for us," stated Dennis McKnew, CEO of Big Minnow. “Eloqua is a leading provider of integrated marketing automation solutions. The mandate was to develop a spearhead campaign to position the Eloqua value proposition in a very simple and approachable way. The complexity and multifaceted nature of Eloqua’s solution made this an excellent challenge. The core theme chosen was 'Revenew' – a one word solution that communicates the core positioning that Eloqua solutions realize revenue growth by unifying efforts between sales and marketing,” continued McKnew. “It’s rare that we get the opportunity to influence virtually every element of a promotional campaign, so extending our scope to include the design of the booth was icing on the cake,” said McKnew.

The assignment also included a Business Center promotional site that supports a potential customer by allowing them to leverage consensus-building tools such as a graphic ROI calculator as well as an automated RFP builder.

About Eloqua— Eloqua provides solutions to help its customers accelerate revenue growth through Revenue Performance Management. Eloqua provides powerful business insight to inform marketing and sales decisions today that drive revenue growth tomorrow. The company’s mission is to make its customers the fastest growing companies on Earth. Thousands of sales and marketing professionals rely on the marketing automation power of Eloqua to improve demand generation and lead management while driving more qualified leads. Eloqua’s customers include Adobe, AON, Dow Jones, ADP, Fidelity, Polycom, and National Instruments. The company is headquartered in Vienna, Virginia, with offices in Cambridge, San Francisco, Austin, Toronto, London, Brussels, Frankfurt and Singapore. For more information, visit http://www.eloqua.com, subscribe to the It’s All About Revenue blog, call 1-866-327-8764, or email demand(at)eloqua(dot)com.

About Big Minnow
Big Minnow is a deep product and services resource that champions companies of all sizes by showing them how to survive change, find predictable outcomes and grow. Big Minnow’s services provide expertise in sales acceleration, business models, operational disciplines, brand development or an integrated mission of all four. Big Minnow’s software product suite—The Selling Architect™—transforms marketing materials into useful day-to-day selling resources. Big Minnow is based in San Francisco, California. Visit the company’s web site at http://www.bigminnow.com.

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