The Ant Farm Produces Complete Video Experience for First Ever Call of Duty® Fan Event, Call of Duty XP

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Video Package Includes Call of Duty®: Modern Warfare® 3 Multiplayer World Premiere and Close to 100 Pieces of Media

Leading entertainment advertising agency The Ant Farm has produced the complete video package, including the Call of Duty®: Modern Warfare® 3 Multiplayer World Premiere and close to 100 pieces of media, for Activision Publishing, Inc.'s Call of Duty XP, the first full-immersion fan event for Call of Duty gamers, taking place September 2 – 3, 2011, in Los Angeles, California.

As part of its video package for Call of Duty XP, The Ant Farm partnered with developers Infinity Ward and Sledgehammer Games to produce the Call of Duty: Modern Warfare 3 Multiplayer World Premiere, which captures the competitive sport of multiplayer in one of the most cinematic game play trailers ever created. The Ant Farm is also producing video features from the show floor featuring celebrity hosts and personalities, and their experiences at Call of Duty XP, to be released at the event. The Ant Farm also produced the complete broadcast package to be used at the event by all broadcast partners, a timeline video graphically mapping the timeline of events in the Call of Duty: Modern Warfare series, the dramatic opening retrospective, premiere address graphics, briefing videos, PSAs, tournament game modes and the content for the event’s huge epic projection wall screens.

“Over the course of our long partnership with Activision, The Ant Farm is constantly seeking to redefine the consumer experience for the world’s most avid game players, and we could not be more excited to play such an instrumental role in the first fan celebration of Call of Duty," said The Ant Farm Co-President Rob Troy.

Over the last year, The Ant Farm also created, directed and edited multiple trailers and television spots for Call of Duty: Black Ops, including one of the first ever digital 3D trailers for a videogame; “Ask Not”; and the World Premiere Reveal. The Ant Farm also created, directed and edited all media for the Jeep Call of Duty: Black Ops Edition television commercial; and created, directed and edited gameplay segments for several leading retailers and additional internet pieces, including the teaser, E3 trailer, and multiplayer trailer.

Activision, Call of Duty, and Modern Warfare are registered trademarks of Activision Publishing, Inc. All other trademarks and trade names are the properties of their respective owners.

The Ant Farm

Leading entertainment advertising agency The Ant Farm is dedicated to creating unforgettable campaigns for every facet of the entertainment world, including movie and video game trailers and TV spots, print and interactive advertising, viral marketing, 2D and 3D motion graphics, music and sound design. The Ant Farm has created award-winning work for every major studio and video game publisher. For more information, please visit http://www.theantfarm.net.

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Jonathan Bing
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