Political Donor List Data Serves As Both Influencer And Driver In 2012 Election

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BB Direct, leading database provider of voter and donor file information, sees the political donor data to be primary driver for both driving voters to the polls, as well as educating the voter base who they should vote for in the upcoming 2012 election.

We can expect a mountain of online ad-spend in the coming months leading up to the general election.

In past elections, donor file data has been used primarily to point direct mail pieces to the right audience, garner support through small to medium sized donations, as well as communicate the critical issues their financial support will be used. More and more, political donor files are being enhanced with email, telephone, and cell phone data. Integrated campaigns are proving far more effective than single medium campaigns. Campaign managers are reaching donors via direct postal mail, direct email, telemarketing, as well as SMS. New media is reducing the cost per donation dollar while giving way to more effective message versioning.

Incorporating new media into political fundraising campaigning not only raises money, but also raises awareness. Brian Berg, President of BB Direct explains, “Politicians are changing the way they raise campaign funds and are more effective than ever, lapping up small donations at a fraction of the cost and staying connected to all donors via social media.” Berg adds, “We can expect a mountain of online ad-spend in the coming months leading up to the general election."

Political donor mailing lists consist of contributors to a political party. Depending on the size of the donation, this type of database information is captured from a variety of sources, and then added to a database of previous donors of the same cause or interest. The database is then made available to “list brokers” who play in integral part in the political campaign machinery. The mailing list is typically “rented” for a direct mail or telemarketing campaign.

BB Direct is the leading provider of mailing list data to the direct marketing industry. They serve the list broker community as well as a host of other value added resellers of marketing list products. BB Direct can be reached at http://www.bbdirect.com, or by calling 866-501-6273.

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Brian Berg
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