Africa Tourism Up 10% in 2011; New Website Helps Safari Industry Maximize Marketing Via Social Networking

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Tourist visits to Africa are up more than 10 percent in 2011. MySafariLink.com, the social networking site for travelers who have been to Africa on safari and for those who wish to learn more about travel to Africa, is helping the safari industry capitalize on the popularity of social networking to market tour packages, guide services, lodges, game reserves and national parks.

According to the latest research report from South African Tourism, total tourist visits to all of Africa has increased 10.4 percent as of May 2011, as compared with the same period one year ago.

The countries with the largest growth in tourism include Botswana (up 21 percent), Ghana (up 25 percent), Malawi (up 28 percent) and Tanzania (up 59 percent).

MySafariLink.com, the social networking site for travelers who have been to Africa on safari and for those who wish to learn more about travel to Africa, is helping the safari industry capitalize on the popularity of social networking to market tour packages, guide services, lodges, game reserves and national parks.

Launched recently by South African native Fred van der Neut, a former safari lodge manager, MySafariLink.com offers those with commercial safari interests the opportunity to market their products and services to a growing community of Africa enthusiasts.

MySafariLink.com is the perfect venue for the safari industry to interact with consumers to help drive interest in experiencing the wonders of travel in Africa,” said van der Neut. “Our goal is to make MySafariLink.com the top social networking site for Africa travel enthusiasts, and to provide the industry with an easy, economical way to reach this growing audience.”

Members of the commercial safari industry can participate on the site by posting details on their products and services. Basic membership is free, and allows safari operators to post a profile and up to three photos. Paid membership levels are also available, which enables safari operators to more fully market their camp, lodge or booking services, as well as:

  •     Create extended profiles for camps/lodge, guides, booking agents, safari operators, members, guests, etc.
  •     Post latest safari news
  •     Post videos and photographs
  •     Validate what is being said about a product or service
  •     Receive safari itinerary requests and requests for bids
  •     Write, read and comment on blogs and forums

“For the savvy tour operator or booking agent, it’s a great place to promote your business,” said van der Neut. He noted that recent market research shows that the fastest growing activity online is watching videos, and that posting video of a safari experience, lodge or game reserve can significantly raise the visibility of that property online.

“For more information, visit http://www.MySafariLink.com or email fredv(at)MySafariLink(dot)com.

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Fred van der Neut
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