Lafayette Private Equity Has Acquired Javelin Marketing and Assets of ProspectMatch

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Brokerville acquires ProspectMatch

Lafayette Private Equity, a private investment firm, has acquired the shares of Javelin Marketing and the assets and operations of ProspectMatch. Tom Broadner, the operations executive at Lafayette Private Equity says that the lead generation operations acquired will continue with significant changes:

  •     The lead generation company will do business under the name Brokerville
  •     In order to acquire and deliver better quality leads as the company moves forward, the price per lead will increase for new customers to $24 per lead. Existing clients of the company will have no change in price.
  •     The project to source leads via an internal-path will continue to eventually eliminate the purchase of leads not processed on the company’s internal path
  •     There will be no immediate changes in staffing levels or personnel

Tom Broadner made the following comments:
“It is not possible to deliver the highest quality leads at $18 each going forward as ProspectMatch has been charging. The cost of pay-per-click advertising and attracting consumers on the Internet has tripled over the last several years, especially for anything to do with finances. By charging more, we can advertise in a way to get high quality leads and the financial advisor and insurance agent, even though paying more per lead, will have a better return on investment.”
“Additionally, leads sources from other’s web sites are always suspect because one must rely on the integrity of the other web site owner to send accurate information. Brokerville will focus on having the consumer come to its own consumer web sites (now under development) so that information is processed on the company’s own internal path.”

Lafayette Funding is a private equity firm acquiring Internet-based businesses that have substantial growth potential. Brokerville is a lead generation company sourcing Internet leads for financial advisors and life insurance agents.


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Tom Broadner

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