Gotham Photo Company Introduces "Gotham Envision"

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“All Things Visual” provider to the real estate industry adds enhancement product.

Gotham Photo Company today announced its latest new product offering, “Gotham Envision,” a virtual staging, cosmetic renovation and clean-up product exclusive to the New York City real estate industry.

Gotham Envision is a custom, cost-efficient product developed in response to requests from Gotham Photo Company’s NYC real estate agent clients. Noticing a trend in the types of visual fixes most commonly needed by brokers, the Gotham team built out Gotham Envision, which offers virtual staging for empty listings, devoid of furnishings and décor items.

“Gotham Envision is the most cost effective and labor-free option available to agents for listings priced in the more affordable spectrum of the housing market, versus a multimillion dollar home that would either be already show-ready or would warrant the cost of extensive physical staging. Gotham Envision enables agents to display exclusives in ways that help buyers envision themselves living in the homes, without spending thousands of dollars and buying staging items they need to locate into the space and then store or discard later,” says Vince Collura, President, Gotham Photo Company.

In addition to staging empty listings with furniture, drapery, art and accessories, or replacing a listing filled with mismatched, dated or overly furnished rooms with alternate, simple and classic modern choices, Gotham is offering Gotham Renew, which is a virtual clean-up component of the Envision service. Gotham Renew virtually removes clutter and personal items, and shines dirty windows, floors, counters and other surfaces, all huge needs in a city of limited space where residents often accumulate belongings in every closet nook and square inch of floor space, Collura added.

“Depersonalization is in huge demand. Most sellers don’t move out of their homes before the sales process - or during it - and many don’t want to devoid their homes of photographs, diplomas, possibly ‘not everyone’s taste’ art pieces, children’s refrigerator drawings or toys, while they continue their lives. Asking clients to vacate during open houses and put away toothbrushes and dishes in the sink is one thing, but clearing everything out is a whole different level. Gotham Renew will clear the space virtually, quickly and inexpensively, without inconveniencing the seller more than necessary,” said Collura.

Other popular requests for minor to moderate cosmetic renovation touches led to Gotham Revamp, which often will change colors of accent walls, replace kitchen cabinets or mounted lighting and fans, floors, and other finishes and accessories, to better help buyers imagine the space as it could be with the help of their own paintbrush or a handyman or contractor for larger jobs.

Gotham clients using any of Gotham Envision visual services are encouraged to state that the space pictured is a possible rendition of the home, with the personal taste and time of the buyer necessary to result in the final version. Many initial agents using Gotham Envision will post pictures of the space as it appears at the moment, as well as alternate visions for the home once cleaned or spiffed up with paint, varnish and finishing touches.

About Gotham Photo Company:
Gotham Photo Company was founded in 2005 by the partners who built web development company Team5 and noted a void in the real estate market for professional visuals, managed and accessed cleanly and simply. In 2010, the company was restructured and became a single, wholly owned subsidiary of iGambit, a public company. The company name is now Gotham Innovation Lab, with Team5 and Gotham Photo Company as DBAs.

Photo Company provides elegant, beautifully shot and professionally serviced still and moving visuals, helping the industry connect with its clients and further the future of real estate. For more information: • Twitter: GothamNYC • Facebook: GothamNYC


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Charlotte Kullen
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