Telefónica Selects Redknee to Drive Greater Pricing Profitability

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Redknee Brings Profit Analysis and Forecasting to Telefonica

Redknee (TSX: RKN), a leading provider of business-critical billing and charging software and solutions for communications service providers, is pleased to announce that Telefónica Spain is increasing its investment in Redknee’s pricing analysis and optimization solution. This increased investment will now enable Telefónica to have in-depth profit analysis and forecasting data for its residential and enterprise customers. Part of Telefónica Group, Telefónica is the largest operator in Spain and has more than 47 million subscribers.

Part of Redknee’s converged billing platform, Price Simulator integrates data from across billing, customer care, pricing and marketing to provide powerful analysis and forecasting. The data captured enables operators to model price elasticity, customer adoption and projected revenue of new pricing plans, promotions, loyalty campaigns and business models. Telefónica is increasing its use of Price Simulator to identify the best tariffs across its full customer base.

Lucas Skoczkowski, CEO at Redknee commented:
“Redknee is pleased to be driving further value across Telefónica’s business. The increasingly competitive environment that service providers are operating in today creates a greater impetus on maximizing profitability, driving new revenue streams and delivering a differentiated, valuable service to their customers. At Redknee, we are continuing our investment in solutions that serve the global wireless markets to support the success of our customers and the execution of our growth strategy.”

By utilizing the up-to-the-minute information in the operator’s network, Redknee is helping service providers make better informed decisions on promotions, pricing plans and marketing campaigns by using data analyzed through Redknee’s statistical tools. With Redknee, service providers have real-time intelligence on their markets and customers that helps them to model and track behavior profiles and migration patterns, contributes towards precise forecasting and enables the ability to evaluate campaign success and competiveness. Price Simulator works across all voice, data, fixed line, wireless and cable services to bring added accuracy and efficiency to any pricing program faster to the market. Redknee has worked with Tier 1 service providers across the globe, such as Orange, Mobinil, MTN and Telenor to help define and launch successful price plans through its technology and expertise.

About Redknee:
Redknee is a leading global provider of innovative communication software products, solutions and services. Redknee's award-winning solutions enable operators to monetize the value of each subscriber transaction while personalizing the subscriber experience to meet mainstream, niche and individual market segment requirements. Redknee's revenue generating solutions provide advanced converged billing, rating, charging and policy for voice, messaging and new generation data services to over 90 network operators in over 50 countries. Established in 1999, Redknee Solutions Inc. (TSX: RKN) is the parent of the wholly-owned operating subsidiary Redknee Inc. and its various subsidiaries. References to Redknee refer to the combined operations of those entities. For more information, visit

For additional information please contact:
Ashleigh Young, Corporate Communications
+1 905 625 2733

David Charron, Chief Financial Officer
+1 905 625 2943

Investor Relations:

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Jenny Taylor
Sonus PR for Redknee
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