Three Firms Collaborate to Help Companies Tackle Sale-Focused Marketing Like No One Else

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Usually, companies micro-manage a host of different agencies to design sales and marketing collateral and implement places. The result is generally a hogpog assortment of brand experiences, disconnected marketing projects, and a lot of coordination time for the Director of Marketing. Spearhead Sales & Marketing, TaigMarks Inc. and Effect Web Agency have formed a strategic alliance to act as a unified partner - fully collaborating in planning and execution of integrated sales and marketing strategies for companies looking to dramatically improve sales results and business growth.

We think of this strategic alliance as creating a ‘village’ of companies, each of which delivers its own unique brand of expertise in sales, marketing and web technology to the customer’s table.

Spearhead Sales & Marketing, TaigMarks Inc. and Effect Web Agency have formed a strategic alliance to fully collaborate for planning and executing effective sales and marketing for companies looking to dramatically improve sales results and business growth.

“We think of this strategic alliance as creating a ‘village’ of companies, each of which delivers its own unique brand of expertise in sales, marketing and web technology to the customer’s table. Spearhead pulls it all together synergistically to deliver the tools, systems and creativity to grow your business,” said Chad Root, president of Spearhead.

“In building this village, Spearhead has formed an exclusive relationship with TaigMarks and Effect Web Agency to provide sales-focused marketing that produces sales results. That means marketing that focuses on the bottom line,” said Root.

Leveraging marketing resources
Spearhead is a consulting and management service that works with marketing departments to help sales personnel effectively leverage marketing resources. It assists with lead generation and management systems, large account sales training, sales and marketing workshops, and other tools to improve sales growth.

TaigMarks of Elkhart is a full service marketing and public relations agency that specializes in helping clients create, hone or completely rejuvenate their brand identity through both core message development and visual identity programs. TaigMarks also assists with strategic planning and execution, using its capabilities in design, copywriting, print production, advertising, public relations, event and product launch planning/execution, and trade show exhibit design and support.

Effect Web Agency, headquartered in Warsaw, Ind., is a web optimization company dedicated to helping companies develop a web marketing strategy and enhancing a company’s current web tools or creating new ones. Website optimization and creation, natural search engine optimization (SEO), social media, Pay-Per-Click advertising, web video, micro sites, digital brochures, web analytics, motion graphics and dynamic presentations are some of its expertise.

Effect Web Agency also has an office in Elkhart.

The three firms have served an exceptional range of clients that include the plastics industry, major RV manufacturers and suppliers, truck manufacturers and suppliers, medical services, financial services, cabinet makers, orthopedic and other health products, educational institutions, manufactured housing, retail furniture, HVAC suppliers and agriculture, amongst others.

TaigMarks and Effect Web Agency will continue to serve existing clients independent of this marketing alliance. “Nothing will change in regard to our present client relationships. We’ll just be able to offer clients a wider platform of services,” said Steve Taig, president of TaigMarks.

Sales results are key
“The key thing is that we all understand that it’s all about sales results. Every aspect of marketing is designed to create more sales opportunities, and everything is coordinated to achieve sales results,” said Root.

“What’s so exciting is this allows us to bring an exceptionally complete array of expertise into the service of a client. Companies don’t have to work with competing agencies or departments, or cherry pick from the particular strength of one firm versus another. Our strategic business alliance delivers it all in one package, with one over-riding goal — sell stuff!”

“We’re all about creative solutions, and when we looked at this alliance it seemed like a good idea. Sometimes there’s a bit of a disconnect between sales and marketing. This helps fuse them together in a very effective, results-driven way,” said Taig.

“I think it picks up on the post-recession trend of companies finding more cost-effective solutions to business challenges. What’s great is that each of us will now be able to offer clients and potential clients an all-star lineup of sales and marketing expertise, all through one point of contact,” said Steve Schmidt, president and web strategist for Effect Web Agency.

Business events planned
“We mean to be a real presence with this. We want to help businesses charge out of the gate in getting new business, which eventually helps us all economically,” said Root.

In this regard, Spearhead expects to sponsor business events, such as free sales and marketing workshops. It will also be working with “The Whale Hunters,” a strategic sales coaching company that helps small businesses achieve explosive growth by landing bigger deals with bigger customers.

For more information about Spearhead and the other companies and principals involved, please visit http://www.spearheadsalesmarketing.com.

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