ReachForce Partners With BtoB To Share High Performance Marketing Insight via Free Webinar

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‘You Talking To Me?’ 7 Ways To Fuel High Performance Marketing Campaigns

ReachForce (, Austin-based provider of high-performance marketing lead data, is holding a webinar to help organizations identify and address tactics and critical elements around the “who” of marketing campaigns. The webinar is developed in partnership with BtoB Magazine and Stein + Partners Brand Activation.

“Prospect databases are a tremendous, untapped opportunity for marketers. But, until action is taken to turn them into insightful, robust marketing engines, money stays left on the table. Deeply understanding how you can optimally deliver the right message to the right person at the right time will bring you closer to a return on marketing investment” said Ted Kohnen, Partner & Vice President, Integrated Marketing for Stein + Partners Brand Activation. “Partnering with ReachForce, you’re closer to reaching your goal ROMI”.

To register for this free webinar click here.
Presented Thursday, September 8, 2011, “You Talking to Me?” 7 Ways to Fuel High Performance B2B Marketing Campaigns will focus on the ‘who’ in your campaign strategy and deliver actionable information to help you avoid common lead database issues, increase your reach by 5X (even if you use Jigsaw), determine who and how many contacts you need to market to, and more.

“Unfortunately, effectively managing and leveraging marketing lists and targeting the right audience is often a lower priority than simply getting the campaign out the door for many marketing teams,” said RJ Brideau, VP of Customer Success at ReachForce. “We’ve found that organizations that apply a deliberate focus on data quality – and who they’re marketing to – see a dramatic increase in campaign performance and ROI. This webinar is designed to share some of those best practices and data management insights to help marketers apply a strategic examination of the best contacts for a particular message.”

Webinar Details:
Title: "You Talking to Me?" 7 Ways to Fuel High Performance B2B Marketing Campaigns
Date: Thursday, September 8, 2011
Time: 1:00 PM CDT
Duration: 1 hour

About BtoB
BtoB, the magazine for marketing strategists, delivers timely editorial on all disciplines of business-to-business marketing. Published monthly by Crain Communications Inc, BtoB provides more than 45,000 subscribers with the information and analysis they need to develop a winning integrated marketing strategy for their companies.

About ReachForce
ReachForce provides high-performance marketing lead data services to B2B businesses. It delivers the powerful tools and information needed to execute multi-channel marketing campaigns that outperform the competition. Built for marketers who have an unrelenting focus on revenue growth, ReachForce empowers businesses to get a better return from their inbound, outbound, and marketing lead database investments and generate revenue up to 4 times their investment in ReachForce. For more information on ReachForce, please visit or follow ReachForce on Twitter (@reachforce).


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Michael Hickey
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