Terametric Releases Optimizer for Twitter

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First and only social marketing platform that integrates real-time analysis with guidance on what to tweet, when to tweet it, and who to target.

Terametric today announced the release of Optimizer(TM) for Twitter, a SaaS platform that allows product and corporate marketers to leverage the reach and growth of Twitter to engage more customers and drive more conversions. Optimizer for Twitter predicts and measures which activities have the highest impact and delivers real time actionable recommendations, allowing both novice and experienced social media marketers to measure and improve their contribution to marketing performance. Optimizer for Twitter is the first and only social marketing platform that integrates real-time analysis with guidance on what to tweet, when to tweet it, and who to target.

Optimizer for Twitter surpasses traditional monitoring and analytics methods and features a unique competitive benchmarking engine to predict and recommend activities for marketers in real time. Optimizer for Twitter can even help to compose and schedule a tweet for targeting the right message at the right time, and assist marketers by monitoring the tweet stream and recommending the most influential and highest trending tweets to engage with. Now social marketers can drive, measure and improve all their Twitter activity and campaigns from a single easy-to-use Twitter campaign management platform.

Optimizer for Twitter is being released after extensive final beta testing since May 2011. “We have fine tuned the analytics, prediction presentation, and channel optimization based on feedback from a range of novice to experienced social marketers,” says Wendy Troupe, founder and CEO of Terametric. "Terametric has assembled a top-notch team of executives and partners dedicated to using analytics to inform marketers in real time so that they can drive value from their social media campaigns."

Free 30-day trial available
A free 30-day trial of Optimizer for Twitter is available to qualified marketing organizations, who can apply at http://promos.terametric.com/optimizertrial

About Terametric
Terametric develops solutions that apply deep analytic insight to measuring the impact and return on investment (ROI) for marketing activities. Terametric’s solutions provide actionable intelligence to help marketing executives determine which activities have the greatest impact and provide the highest ROI for their organizations.

Terametric is headquartered in Cambridge, MA and is led by a team of experienced technologists and marketers with backgrounds in analytics, financial services, marketing and business intelligence.

Visit Terametric’s ROI Resource Pages to download these free best practice documents and follow the Terametric Blog and Twitter handle, @terametric, for new insights, daily.


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Chris Selland
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