East Coast Beer Co. Signs on With Another PA Distributor

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Allentown Beverage Now to Distribute Beach Haus Classic American Pilsner

After being widely distributed and well received throughout New Jersey, East Coast Beer Co. is proud to announce that its signature beer, Beach Haus® Classic American Pilsner, will now be distributed in central Pennsylvania by Allentown Beverage Company, Inc. This long-awaited partnership will expand the distribution of East Coast Beer Co.’s craft beer presence in the Pennsylvania market.

Allentown Beverage, operating since 1953, will bring Beach Haus® to Northampton, Lehigh, Schuylkill and Carbon counties. The folks at Allentown Beverage were very eager to sign on with Beach Haus®.

“We had heard a lot of great feedback about the brand from other Anheuser Busch wholesalers who were really happy with the beer’s sales,” said Sammy Baurkot, President of Allentown Beverage. “So naturally, we were really anxious to get them to sign on with us.”

After spending three years crafting their pre-Prohibition style beer, Beach Haus® Classic American Pilsner was proudly introduced to the New Jersey market last September. Since Beach Haus® Classic American Pilsner’s debut, the craft beer has been distributed throughout New Jersey and parts of Pennsylvania. Over the last six months, John “Merk” Merklin and Brian Ciriaco have been developing relationships with various distributors that are in line with their brand values and market strategy to continue to expand their market coverage.

Starting from humble beginnings, Allentown Beverage was started by Julius Schwab as a flavored soda company. However, the company soon began selling beer and quickly received a franchise to sell Anheuser Busch brand products throughout the Lehigh Valley. The company climed the ladder of success quickly, and in 1987 purchased Reinhardt Beverage in Tamaqua, adding yet another territory to its roster.

“We are very excited to be able to share our beer with new people,” said Beach Haus co-creator, Brian Ciriaco. “The PA market is still a new one for us and we’re grateful to have Allentown Beverage to help us get Beach Haus out there.”

For more information about East Coast Beer Co. or Beach Haus® Classic American Pilsner, visit http://www.beachhausbeer.com.

About East Coast Beer Co.– Established in 2007, Point Pleasant, New Jersey based East Coast Beer Co. (ECBC) was founded by passionate individuals with a belief that the great American traditions of creativity, diversity, and accessibility apply equally to building a great beer company. Pouring onto the scene in Summer 2010, East Coast Beer Co. will release its first Classic American Pilsner (CAP) – Beach Haus, which is crafted to pay homage to those early German-American brewers and the CAP style they created. East Coast Beer Co. will continue to explore and fuel their love of craft beer by cultivating and developing new brews in the future. It’s in the Haus! For more information on ECBC or Beach Haus, visit http://www.beachhausbeer.com.


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