A New Revolutionary free Smartphone Application Launches In Palm Beach County

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On September 6, 2011 LAZO the first and only smartphone application that allows consumers to interact with static billboards launched in Palm Beach Florida.

“We believe that we are providing a unique new application that will radically change billboard advertising”

LAZO – a new interactive smartphone application that uses proprietary technology to allow consumers to interact with advertising billboards has launched successfully in Palm Beach. With this application, consumers can access pertinent information about the product or service featured in Outdoor Advertising, and participate in “deals” that are offered throughout the day by advertisers. The launch is supported by a county wide advertising campaign which includes extensive targeted online advertising and sponsorship of the Traffic reports on all the Palm Beach Clear Channel Radio Stations WRLX 92.1FM, WZZR 94.3 FM, WLDI 95.5FM, WKGR 98.7FM,WOLL 105.5 FM, WBZT 1230AM and WJNO 1290AM.
How do I get LAZO?
1.    You need an iPhone or one of the many Android, Google powered smartphones.
2.    Go the either iTunes or the Android Application Market
3.    Search for LAZO
4.    Download the FREE LAZO APP
How do I use LAZO?
1.     Once you have downloaded the APP, place the LAZO icon in a prominent position on your smartphone so that you have easy access.
2.    When you see an Outdoor billboard that you find interesting tap the application icon.
3.    The proprietary technology will quickly search for the nearest participating billboards and bring them to your smartphone.
4.    Tap the billboard you are interested to access the advertisement page.
5.    The App will display detailed information from the advertiser including:

  •     Special “deals”
  •     Direct Contact via phone or website
  •     Audio
  •     Video
  •     You can share the billboard with anyone using email, twitter and Facebook.

“We believe that we are providing a unique new application that will radically change billboard advertising” commented Gonzalo Labarca president and CEO of LAZO. “Our company’s slogan is Find a Treasure behind every Billboard and this reflects the value we deliver to consumers and advertisers. It is a very exciting new development in the ever changing APP technology universe that is on a constant quest to immediately gratify users. One of LAZO’s key features allows advertisers to have total control over the information on their LAZO billboards. Through a secure password protected site, advertisers can offer “deals” to consumers instantaneously and change those offers based on consumer needs. For example, a restaurant owner who is already using billboards to advertise its business can offer a “deal” through LAZO for coffee at 7:00 a.m., as the weather gets colder during the day offer a “deal” on soup at 11:30 a.m. and then a dinner “deal” at 5:00 p.m. The sky is the limit in creating new ways to make offers to consumers through LAZO.”
Gonzalo continued “We are thrilled about the reaction to our launch in Palm Beach Florida and we are already at work on future launches in the rest of Florida and key markets across the country and internationally. We expect these launches to happen quickly. Users outside of Palm Beach have already asked when they can use LAZO. Please be patient LAZO is on its way!”
To find out more about LAZO as a consumer or advertiser contact us at info(at)lazosystem(dot)com 1-561-245-2397, at our website http://www.lazosystem.com or check us out on Facebook
About LAZO
LAZO is a private company based in Boca Raton, Florida and through its proprietary technology transforms outdoor advertising from a static exposure based media to a multimedia consumer engagement tool.


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Gonzalo Labarca
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