Animated short promotes help for homelessness

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San Francisco’s Community Housing Partnership announces the launch of its 2011 online commercial "Building for Success." Known for its achievements transforming the lives of formerly homeless individuals and families, the award-winning nonprofit puts a human face on the crisis of homelessness through this 30-second animated story. Digital artist Jose Luis created the project, which is now available for viewing and embedding at http://bit.ly/rfjwCf .

San Francisco’s Community Housing Partnership announces the launch of its 2011 online commercial Building for Success. Known for its achievements transforming the lives of formerly homeless individuals and families, the award-winning nonprofit puts a human face on the crisis of homelessness through this 30-second animated story. Digital artist Jose Luis created the project, which is now available for viewing and embedding at http://bit.ly/rfjwCf.

“We’re reaching out to connected, caring citizens everywhere and asking them to share this animated portrait to help raise awareness about homelessness and the positive impact that Community Housing Partnership’s work has had on the lives of our residents,” noted Gail Gilman, executive director of the 21 year-old organization.

Building for Success is a composite of one woman’s story finding tools to turn her life around through Community Housing Partnership’s many programs. The narrative is based on numerous interviews conducted with many residents of the nonprofit’s buildings. To inform his creative work, animator Jose Luis attended vocational training classes, conducted interviews with residents representing a cross section of the organization’s client population, and observed other support services that the organization provides to transform the lives of its community members.

Community Housing Partnership’s 2010 commercial Inside Looking Out garnered over 80,000 views online and was a featured video on YouTube http://bit.ly/q05yJ0. Supporting 2,000 formerly homeless adults and children with services to help them lead productive and stable lives, Community Housing Partnership leads the country with a housing retention success rate of 98 percent.

About Community Housing Partnership
Formed in 1990 by people who had been homeless, advocates for the homeless and affordable housing developers, Community Housing Partnership is a San Francisco-based nonprofit organization that develops and operates permanent supportive housing for formerly homeless people. Community Housing Partnership currently serves nearly 2,000 people per year through housing, services, job training, leadership development and employment programs. Community Housing Partnership currently owns and/or operates 12 housing sites that serve formerly homeless adults and families and has three new projects in the pipeline. Community Housing Partnership also engages in community and economic development through its certified job training programs, a community organizing project and a social enterprise that employs formerly homeless adults. Community Housing Partnership recently launched the Treatment and Supportive Housing Program, an outpatient substance abuse and mental health treatment program to assist its tenants who struggle with those issues.

Community Housing Partnership is financially stable with an annual operating budget of approximately $11 million and reserves appropriate for its size and scope. The organization has an outstanding staff of over 250 people, over half of whom were once homeless. For more information about Community Housing Partnership, please visit http://www.chp-sf.org.

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Maureen Futtner
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