Sitecore to Discuss the Importance of Content Management for Customer Engagement at Inbound Marketing Summit 2011

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Annual Summit Brings Together Experts in Marketing Innovation, Acclaimed Marketing Strategists, and Media Professionals

Sitecore today announced its participation in the Inbound Marketing Summit 2011. At this year’s Summit, Joe Henriques, Director, Client Services and Partner Development for Sitecore USA will participate in a panel discussion on Content Management Systems. Panelists will delve into the importance of Content Management Systems (CMS) to help organizations get the right message to the right customer in a timely manner.

In addition, Sitecore will be exhibiting and demonstrating its extensive online marketing capabilities, campaign management and analytics tools as an event sponsor.

WHO: Joe Henriques, Director, Client Services and Partner Development, Sitecore

WHAT: Inbound Marketing Summit, bringing together experts in marketing innovation, acclaimed marketing strategists, media professionals and many more.

WHEN: Summit dates are September 14-15. The speaking session is Wednesday, September 14 at 11:00 a.m.

WHERE: Sheraton Boston Hotel, Boston, MA

Summit attendees and other members of the community can join the conversation and follow @Sitecore on Twitter with the #IMS11 hashtag.

About Sitecore

Sitecore redefines how organizations engage with their customers online, powering experiences that can sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore’s software makes it easy for businesses to identify, serve, engage and convert new customers online.

Sitecore’s broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage a successful website and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types.

Thousands of public and private organizations have created and now manage more than 30,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Omni Hotels, Siemens, The Knot, Thule and Visa Europe.

Connect in the Sitecore Community to experience Sitecore’s success and that of its customers, partners and developers.

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Kim Pegnato
Sitecore
(781) 620-1729
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