Schools.com Content Series Shows How Colleges and Universities Have Adopted Social Media

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According to a recent report from the University of Massachusetts, the number of college campuses who have adopted social media as a means of student outreach has doubled since 2007. Schools.com recently looked at how these colleges and universities are affiliating themselves with sites like Facebook, Twitter, and YouTube.

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The key, now, is to see how creative universities and colleges are going to get in order to attract students into choosing their campus.

Schools.com, the definitive digital resource for education, today announced the launch of its most recent content series, which focuses on the adoption of new technologies in higher education. As part of the series, the site launched “Slowly Going Social,” an infographic illustrating just how rapidly universities across the country have adopted social media tools in the past five years. The infographic shows that 100 percent of universities reported using at least one social media tool in 2010-2011, up from just 61 percent in 2007-2008.

“Universities have begun to recognize the power that social media can have in not only delivering information, but also building a community,” said Seth Restaino, Schools.com spokesperson. “Many schools were reluctant to devote time and energy to learning and implementing new technology, but now they are really embracing it—and seeing results, as the infographic shows.”

Social media has become an important marketing and public engagement tool in all industries, but there is no place where it has a larger impact than on college campuses, where tech-savvy students are more willing to experiment with new ways of social interaction. The study reports that 98 percent of students on college campuses use Facebook, 84 percent of students have a Twitter account, and 66 percent of students even have their own blog. Despite high percentages, there are still many things that colleges and universities have been slow to adopt over the years.

“Social media use is going to be prevalent for years to come,” Restaino said. “The key, now, is to see how creative universities and colleges are going to get in order to attract students into choosing their campus.”

To find more information on this and other education news, follow @schoolsedu on Twitter and Facebook.

About Schools.com
Schools.com is a definitive source for education, connecting students and prospective students with the right information, people and schools to help them advance in life. Featuring in-depth sections with faculty interviews, campus tours and national education news the site aims to be a hub for higher education topics and trends. Schools.com is owned and operated by QuinStreet, Inc. (NASDAQ: QNST), one of the largest Internet marketing and media companies in the world. QuinStreet is committed to providing consumers and businesses with the information they need to research, find and select the products, services and brands that best meet their needs. The company is a leader in ethical marketing practices. For more information, please visit QuinStreet.com.

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Sara Robbins
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