Color Ad Packaging Selects Cinema Scene Marketing as In-Theatre Sales Agent

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Partnership will grow popcorn bag market within North American cinema channel

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Our partnership with Color Ad illustrates Cinema Scene’s commitment to delivering valuable products and services to the U.S. movie, exhibition industry.

Cinema Scene Marketing, one of the nation’s leading providers of theatre-lobby media and packaging promotions, announced today the signing of an exclusive selling partnership with Winnipeg-based packaging supplier, Color Ad Packaging.

Under the new partnership, Cinema Scene will function as the exclusive seller and distributer of Color Ad Packaging popcorn bags to movie theatres across North America. In addition, Cinema Scene will continue servicing its current client base while looking to expand clients in the channel.

“Our partnership with Color Ad illustrates Cinema Scene’s commitment to delivering valuable products and services to the U.S. movie, exhibition industry,” Bruce Sims, Principal, Head of Production and Operations for Cinema Scene Marketing.

“This is a natural fit for Color Ad,” says Vice President of Sales Chip Batten. “This is one of the fastest growing segments of the market and the partnership will enable us to better serve our diverse clientele.”

Cinema Scene Marketing, headquartered in Overland Park, Kan., is an industry leader in driving theatrical marketing, advertising and promotional campaigns for major Hollywood studios and corporate brands. Touching over 200 hundred million cinemagoers annually, Cinema Scene’s in-lobby promotions generate memorable brand exchanges.

Color Ad Packaging, headquartered in Winnipeg, Canada, is the country’s leading manufacturer of flexible packaging and labels, helping businesses across North America with their promotional and marketing needs.

On the web:
http://www.cinemascenemarketing.com
http://www.coloradgroup.com/home.html

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Marie Larson
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