Marie Veronique Organics Introduces Zinc Oxide Based Everyday Sheer Coverage

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Amid growing concerns about the use of titanium dioxide in personal care products, Marie Veronique Organics’ Everyday Sheer Coverage is made exclusively with zinc oxide.

Sustainable skincare company Marie Veronique Organics has introduced Everyday Sheer Coverage, a safe and effective sunscreen with gorgeous make up like characteristics. The anti-aging and sun protection product protects against UVA and UVB rays with a non-nano zinc oxide while preventing pre-mature aging with a rich blend of anti-oxidants, natural humectants, emollients, and sunscreen. The product was formerly launched under the name Anti-Aging Day Serum, but was renamed to better describe the product’s makeup qualities.

Everyday Sheer Coverage provides protection, anti-aging and moisturizing benefits that wear like makeup.

Protection: It contains 16.6% zinc oxide and has an SPF of 20, which is the most stable, longest range and safest UVA protection. Everyday Sheer Coverage is one of the only moisturizers with SPF that is made exclusively with zinc oxide, the only active sunscreen ingredient deemed so safe by the FDA that it can be used for diaper rash on babies under six months old. There are growing concerns over the use of titanium dioxide, which has been established as a cancer-causing agent in several animal studies, leading the American Cancer Society to peg it as a “possible carcinogen in humans.” Because Marie Veronique Organics is passionate about only using ingredients proven safe, they will not use titanium dioxide in any of the skincare products.

Anti-Aging Benefits: Everyday Sheer Coverage provides effective anti-aging benefits by protecting skin from free radical formation with powerful ingredients from nature such as green tea and coffee berry extract.

Moisturizing Benefits: The top layer of the epidermis, which is always under attack from outside stressors like sun, wind and pollution, is deeply hydrated by Everyday Sheer Coverage’s rich, emollient and nourishing oils. Lastly, the product minimizes hyper pigmentation and hides imperfections without looking or feeling like foundation, which is great for everyday wear.

Marie Veronique Organics founder, Marie Veronique Nadeau, is enthusiastic about its ease of use. “We wanted to create something that people would be happy to wear every day, since it is only daily usage that meets the level of UVA protection we all require. We were thrilled to discover that people were not only happily wearing it every day, they were also wearing it when they went out at night in place of make-up!” says Marie. In every way, Everyday Sheer Coverage provides an exceptional experience, safely and naturally. Marie Veronique Organics’ Everyday Sheer Coverage is packaged in a 2oz recyclable bottle for $50, is available in 4 tints, at http://mvorganics.com/exclusive/esc

About Marie Veronique Organics: As a former chemistry teacher, Marie developed Marie Veronique Organics with her daughter, physicist Dr. Jay Nadeau. Marie’s goal was to create a skincare line that would allow her to age gracefully and naturally. “We are honored to provide you with the smartest anti-aging products on the market, the most important being safe and effective sunscreens made with intelligent ingredients,” says Marie.

Marie Veronique Organics operates responsibly and sustainably, sourcing fair trade, organic, and/or locally grown whenever possible, and using biodegradable products, labels, and easily recyclable packaging. To make the planet a better place, Marie Veronique Organics’ donates 10% of their profits to organizations dedicated to creating better opportunities for women and children in Third World countries.

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Catherine Clifford
catherine@marieveronique.com
415-806-8001
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