Guaranteed Home Mortgage Company Announces Institution of New Lead Management System

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Guaranteed Home Mortgage Company, Inc., a national residential mortgage investment and banking firm, today announced its has instituted a new lead management system, Leads 360, to facilitate client relationships, manage its sales teams and integrate with its mortgage application process.

Leads 360 goes beyond standard client management systems because it lets me fill a queue with 100 promising leads and determine whether they are really productive.

Guaranteed Home Mortgage Company, Inc. (Guaranteed, http://www.ghmc.com), a national residential mortgage investment and banking firm, today announced its has instituted a new lead management system, Leads 360, to facilitate client relationships, manage its sales teams and integrate with its mortgage application process.

Guaranteed uses the software program for both self-generated leads and those purchased from other sources to generate detailed reports on their progress all the way from loan application to closing. It provides enhanced tracking for clients interested in refinancing, purchases and reverse mortgages and helps supervisors manage their sales teams through features such as customizable fields, an integrated calendar and tiered access levels.

Dan Ranck, a sales team leader at the company’s East Petersburg, PA branch, said, “Leads 360 goes beyond standard client management systems because it lets me fill a queue with 100 promising leads and determine whether they are really productive. Its versatility also helps me to review all of our loan officers and the effectiveness of the relationships they establish. As such, the program serves as a quality management tool as well.”

Guaranteed Home Mortgage Company uses Leads 360 in tandem with its Encompass mortgage application system, thus ensuring fewer errors and less duplication of effort as an applicant moves through the intricate process required to successfully purchase a home. Founded in 1992, the company has grown rapidly since its inception and remains at the forefront of the mortgage industry. It was named in the Inc. 500 list of fastest growing companies in the United States.

For more information, please contact Kelley Berkheiser at 914-696-3400, visit http://www.ghmc.com or write Guaranteed Home Mortgage Company, Inc., 108 Corporate Park Drive, Suite 301, White Plains, NY 10604. Advice for homebuyers and mortgage professionals is available at the company’s blog at http://www.joinguaranteed.com/blog.

About Guaranteed Home Mortgage Company

Founded in 1992, Guaranteed Home Mortgage Company (Guaranteed), a licensed mortgage investment and banking firm, is comprised of more than 300 mortgage professionals lending in 26 states. The company, previously named in the Inc. 500 list of the fastest growing companies in the United States, provides residential mortgage financing to a wide variety of consumers and real estate professionals.

David Wind, an attorney, is Principal and President of Guaranteed. Previously, he served as a financial analyst of mortgage-backed securities at Citicorp Investment Bank and clerked in the real estate finance department of the New York State Attorney General’s Office.

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Kelley Berkheiser

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