Lyra’s New Report Forecasts Short Revival for Single-Function Monochrome Laser Printer Market

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Lyra Research has released a new report that covers the single-function monochrome laser printer market—Monochrome Single-Function Laser Printer Revival a Short-Lived Affair: Worldwide Forecast, 2008–2015. This new report details worldwide shipment and revenue figures, average sales prices, and representative products for small office/home office (SOHO) (sub $200) and small workgroup ($200–$499), A4 and A3 workgroup ($500+), and enterprise and centralized monochrome laser printers. The report also breaks down the monochrome laser printer shipment figures by region: North America; Latin America; Europe, the Middle East, and Africa (EMEA); and Asia Pacific.

Lyra Research, the digital imaging authority (http://www.lyra.com), has released a new report that covers the single-function monochrome laser printer market—Monochrome Single-Function Laser Printer Revival a Short-Lived Affair: Worldwide Forecast, 2008–2015. This new report details worldwide shipment and revenue figures, average sales prices, and representative products for small office/home office (SOHO) (sub $200) and small workgroup ($200–$499), A4 and A3 workgroup ($500+), and enterprise and centralized monochrome laser printers. The report also breaks down the monochrome laser printer shipment figures by region: North America; Latin America; Europe, the Middle East, and Africa (EMEA); and Asia Pacific. The report is based on key findings from Lyra’s first-half 2011 Hard Copy Industry Advisory Service (IAS) Forecast 360.

The Monochrome Single-Function Laser Printer Revival a Short-Lived Affair: Worldwide Forecast, 2008–2015 discusses how the recession affected the single-function monochrome laser printer market in 2009, when unit sales fell by about 30 percent from 2008 levels (see attached figure). Unit shipments for the segment grew in 2010 but they were not as high as they were projected to be in mid-year 2010. Overall, worldwide shipments are expected to experience a short revival through 2013 before declining slightly through 2015. The market will continue to be driven by the SOHO monochrome laser printer segment. More than 53 percent of units sold in 2010 were priced below $200. These low-end printers appeal to businesses in emerging markets, as well as home and SOHO users worldwide. Over the long term, factors such as the adoption of managed print services (MPS) and the migration to shared multifunction devices will slow the growth of the monochrome laser printer market. This transition will affect the A4 workgroup segment the most.

“Monochrome laser printers have been the standard printers used in offices for more than 25 years, and we expect their dominance to continue,” said Larry Jamieson, director of Lyra’s Hard Copy Industry Advisory Service. “However, competition from MFPs and color devices that can print in monochrome and color will increasingly erode some of their market share. MPS also will impact growth in this market. An integral component of MPS engagements is the elimination of the most costly and least utilized printers—which are often desktop printers, in particular single-function monochrome laser printers—and replacing them with more cost-effective and efficiently deployed MFPs.”

Ordering the Report
Monochrome Single-Function Laser Printer Revival a Short-Lived Affair: Worldwide Forecast, 2008–2015 can be immediately purchased for $950. For more information about the report, please contact Sandy Tobin, client relations manager, at 617-454-2612 or stobin(at)lyra(dot)com, or visit Lyra’s online store at http://store.lyra.com/product_p/i1108c.htm.

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About the Hard Copy Industry Advisory Service
Technological changes, shifting distribution channels, and new user requirements are reshaping the printer and digital copier industries. Lyra’s Hard Copy Industry Advisory Service provides expert analysis and coverage of digital output devices in the office-printing environment, the consumer market, and the SOHO and small-to-medium-size business markets.

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