Motionsoft Celebrates 10 Years of Collaboration With Equinox Fitness

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Member relationship software and billing innovator Motionsoft is pleased to celebrate the 10 year anniversary as a provider of club and member management software for Equinox Fitness.

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With the opening of our Pure Yoga locations and our high-value Blink brand we are excited to continue to grow our partnership with Motionsoft.

Health club management software and billing services leader Motionsoft is pleased to announce the 10 year anniversary of its relationship with Equinox Fitness.

Motionsoft began working with Equinox when it was a 5 location chain based entirely in New York City. Today Equinox has 51 locations in 8 states.

“When we first decided to look for software to manage our members and clubs, the most important criteria was a partner who would grow with us,” said CIO of Equinox Jeff Grayson. ”Al and the entire Motionsoft team have always provided us cutting-edge technology and exceptional support. With the opening of our Pure Yoga locations and our high-value Blink brand we are excited to continue to grow our partnership with Motionsoft.”

“Equinox has been instrumental in helping grow our company and evolve our software to meet the demands of the marketplace,” said CEO Al Noshirvani. “We view Jeff and his team as innovators who push us to deliver cutting edge member relationship management solutions.”

Motionsoft has worked with Equinox to deliver many industry first solutions including on-line account management tools for member self-service, electronic contract and signature capture solutions and innovative billing solutions like the Card Account Updater service which allows for the automatic updating of expired member credit cards.


Motionsoft is a membership relationship management software and billing provider, recently ranked among the top 1000 of America’s fastest growing private companies in Inc. Magazine’s Annual 500/5000 Report, making the list for the second year in a row. Motionsoft counts Equinox, Crunch, Gold’s Gym, Duke Fitness Center and Starbucks among their 2500 clients in the active lifestyle industry. On July 5, the company launched MoSo, a small, medium & enterprise level cloud-based business & member management software solution.


Equinox Fitness Clubs operates 51 upscale, full-service facilities in New York, Chicago, Los Angeles, San Francisco, Miami, Boston, Dallas and DC. The company offers an integrated selection of Equinox-branded programs, services and products, including strength and cardio training, group fitness classes, personal training, spa services and products, apparel and food/juice bars. Since its inception in 1991, Equinox has developed a lifestyle brand that represents service, value, quality, expertise, innovation, attention to detail, market leadership and results.

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Hossein Noshirvani

Leigh Kessler
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