1-800-DENTIST® Launches New TV Campaign

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1-800-DENTIST® just launched an innovative new TV campaign with a series of humorous 30-second spots as part of its $50 million 2011 consumer advertising campaign. The spots feature great casting, high production values and a fresh contemporary style, using humorous real-life vignettes involving friends, family and coworkers, to show that 1-800-DENTIST is the best and most reliable way to find the perfect dentist.

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We're spending at record levels to promote dentistry and attract even more new patients for our members...

1-800-DENTIST®, the dental profession’s largest patient lead-generation company, just launched an innovative new TV campaign as part of its $50 million 2011 consumer advertising campaign.

The new series of humorous 30-second spots (and shorter lifts of the same) began airing on September 6. It is the latest example of the company’s increasing investment in primetime network and cable television advertising to provide its member dentists with quality new patient leads.

1-800-DENTIST’s new TV spots feature great casting, high production values and a fresh contemporary style. They use humorous real-life vignettes involving friends, family and coworkers to show that the Los Angeles-based dental marketer is the best and most reliable way to find the perfect dentist.

“We are extremely pleased with how the commercials turned out, and we’re confident that they will drive consumer demand while enhancing the 1-800-DENTIST® brand,” said company president, Michael Turner. “We also think that the slightly irreverent ‘useless’ tagline has some great social media possibilities. It has a real shot at becoming a popular culture catchphrase.”

The commercials are the work of Secret Weapon Marketing, an award-winning creative agency that has created iconic TV commercials for major brands, including IKEA and the fast food chain Jack in the Box. This is the first time in 1-800-DENTIST’s 25-year history that the company has partnered with an external creative team.

“We’re upping our game,” said 1-800-DENTIST® founder and long-time company spokesperson Fred Joyal. “We’re working with a world-class agency and increasing our TV spending to record levels to promote dentistry and attract even more new patients for our members.”

“I love these ads,” Joyal added. “We previewed them for 1-800-DENTIST members and their response was outstanding.”

About Secret Weapon Marketing
Established in 1997, Secret Weapon Marketing is a full service creative agency known for developing unusually effective advertising and marketing campaigns. Committed to constructing unique and recognizable properties for its clients, the Santa Monica, CA based agency has won a total of 11 EFFIE awards, including one for the Honda Helpful campaign on behalf of the Southern California Honda Dealers Association, and a 2008 Gold Effie for work on the Jack in the Box® campaign.

About 1-800-DENTIST®
Founded in Los Angeles, California in 1986, 1-800-DENTIST® is the #1 lead generation company in dentistry. The company has matched over 7 million patients with member dentists through its 24/7 call center and via their websites: 1800dentist.com, dentalreferral.com and dentistry.com. Futuredontics, Inc., is the parent company of 1-800-DENTIST®, as well as Patient Activator®, each responsible for filling a different need in the marketing of a dental practice. For more information, visit http://www.1800dentist.com/for-dentists.
Contact: Sarah Swidron, 1-800-DENTIST®, 310-215-6524

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