Charlottesville, VA (PRWEB) September 07, 2011
Janet Driscoll Miller, president and CEO of search engine marketing firm Search Mojo, will speak on the new markup standard Schema.org at the SMX East search engine marketing conference on Wednesday, September 14 in New York.
Schema.org is a standards initiative that was jointly launched by Google, Yahoo! and Bing in June 2011. The schema standard provides a common set of structured data for marking up content on web pages. This markup provides search engines with additional information about the type of content on a page. Google, for one, uses markup data to identify special content such as recipes, reviews and events and features this special content in web search results by displaying additional details about the content, such as cooking time for a recipe.
Miller’s presentation will cover new technologies for HTML code markup can have an influence on search engine ranking and how results display in the search results. The technologies to be highlighted include:
“Many webmasters have not yet implemented these special tagging techniques that can increase their search engine visibility,” said Miller. “It’s not fully known yet how search engines like Google might use the new Schema.org markup in how it ranks or understands the content of websites. But as Google’s rich snippets show, Google has embraced the concept of providing a richer user experience through showing additional, helpful data about a particular piece of content.”
About Search Mojo
Search Mojo specializes in SEO and PPC advertising management services. Founded in 2005, Search Mojo uses the latest information and techniques to help companies improve their organic search engine rankings as well as improving PPC advertising performance. Learn more about Search Mojo at http://www.search-mojo.com or read our blog, Search Marketing Sage, at blog.search-mojo.com.