Kickstarter Launched Custom SLR, Brings Innovative Apple iPad 2 Case to America

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Custom SLR, LLC, a crowd funded camera accessories company partners with design firms to expand its product line to include Apple iPad and iPhone accessories. Leverages it's success with Kickstarter to bring innovative and ergonomic products to the marketplace.

Custom SLR has proven its ability to create, develop, and carry an ongoing line of unique and innovative products that meet specific needs within the media and photographic market.

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It’s been said that necessity is the impetus for innovative products and so it was for three intrepid enterpreneurs who began with a simple idea that was the basis for a quickly growing new company Custom SLR ( The firm’s success story is a study in ingenuity and the modern pioneering spirit.

“Our goal is to design and develop innovative products for better user experiences,” said Ivan Wong, Chief Operating Officer of Custom SLR. Wong also mentioned that Custom SLR is looking to work with other design firms to further expand its current product line up and leverage the growing popularity of its brand amongst photographers and media professionals.

Custom SLR’s latest undertaking is just that. The partnership with Touch Inspiration of Hong Kong brings a unique iPad 2 case ( to US and Canadian consumers. Featuring a 360-degree swivel stand for viewing in landscape and portrait mode; the Utile 2 case provides multiple viewing angles and has a durable hard shell for protection. The case’s low-profile working angle provides a comfortable typing position and the quick-release system makes it ideal for people on the go and mobile gaming. Users have direct access to all the iPad 2 features and ports including the camera lens cutout. The case provides increased efficiency and productivity to business professionals and casual users alike.

Dedicated to getting unique shots for his clients which often meant fighting with his camera strap in high winds and unusual positions, Wong consulted with two other photographers, his brother, Benjamin Wong, and friend, Anne Bui. Their solution was the C-Loop, a camera strap mount solution.

The trio built a functional prototype of the C-Loop (, a specialized device offering enhanced camera security, while preventing camera straps from moving around and interfering with shots. They began to see the commercial opportunities in their device, but had lacked the immediate funds to produce more. They turned to Kickstarter, a creative crowd funding platform for new projects of all types from Apple iPhone accessories to film projects. The project took off and gained an immediate following.

The fledgling company quadrupled their $15,000 funding goal on Kickstarter. Advanced Photographer Magazine rated it number one amongst other camera strap systems in a shootout. The C-Loop was featured in Wired Magazine, Engadget, CNET, PetaPixel and TechCrunch.

The firm followed up with its second invention, the Split Strap, which was also fully funded through Kickstarter. The Split Strap is an ergonomically designed strap that has a split down the center which distributes weight and helps reduces fatigue. The company also developed the Glide Strap, allowing the camera to be slung across the shoulder and brought up to eye level by gliding along the strap for quick access. Custom SLR products have been wildly popular, and their success has even surprised the firm’s creators.

With the introduction of the iPad 2 case, Custom SLR has proven its ability to create, develop, and carry an ongoing line of unique and innovative products that meet specific needs within the media and photographic market. The firm’s durable iPad 2 case provides security and easy access for busy professionals on the go. With multiple viewing options, the firm’s iPad 2 case allows for greater efficiency, productivity and flexibility. The Utile 2 iPad case is available directly through Custom SLR and Amazon.

Custom SLR was started by a passionate group of photographers, Anne, Ben and Ivan, who like to innovate and design useful products including the Kickstarter launched C-Loop and Split Strap. Custom SLR is headquartered in the San Francisco Bay Area.

For more information, visit the company website at

Drew Poland
PR Coordinator


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