Estate agent releases Sat Nav property marketing app

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Farrell Heyworth believe they have created the easiest, most up-to-date, smart-phone property-promotion process on the market, with the release of three property marketing tools. · use your mobile to search for near-by properties · get Sat Nav directions to all properties, - a world first · use QR-codes to get full property details when the branch is shut. - a north west first The app's SatNav uses the video captured through the camera so the driver never has their eyes off the road, which means a safer journey to the property. Farrell Heyworth are the main UK agent pushing Augmented Reality as a method of promoting house sales.

I knew vaguely where I wanted to live. I opened the Farrell Heyworth app. I then held up my iPhone and slowly spun around. It was great as I could see all properties near by, each appearing on my screen as I spun, and get directions to ones further away.

When you are out and about and find a home for sale that you absolutely love, what is the first thing you do?

Most people write down the Agent’s number, and later head home. Once home they search for the property on Rightmove. On Monday they will call the agent to get property details. It can be a long time between seeing the property and doing something about it. Farrell Heyworth, an innovative North-West Estate Agent, has a state of the art solution to reduce this delay.

Farrell Heyworth have released an app that allows someone with a smart phone to identify properties just by pointing the phone’s camera at the property. The app will also highlight properties up to three miles away, and give Sat Nav directions to each property. Further, the app can save and share properties.

Imagine going for a walk and seeing a great house for sale. Using a smart phone the full property details can quickly be accessed and an appointment booked. By holding up the smart phone and slowly turning round, all the nearby properties for sale/rent will also move onto the screen as the mobile phone points in the direction of each house.

A lot of property hunters spend time on RightMove and then go for a drive to look at each interesting house. Unfortunately most property portals only provide the approximate location of each house, based on the property postcode. It can be difficult to plan the best route when you are not sure exactly where each property is.

The Farrell Heyworth app knows the exact location of every property, meaning the app’s map search can be used to find properties, and with a few clicks the phone acts as a Sat-Nav providing directions to each property. Farrell Heyworth are the first Estate agent in the world to do this.

There are safety benefits too. Looking away from the road for one second when driving at 30 mph “blinds” the driver for 13 meters. The app’s SatNav uses the camera video, overlaying the driving instructions. As the driver can see the road on the smart phone, they effectively never take their eyes off the road, meaning a safer journey to the property.

Farrell Heyworth have also added QR codes on to all their window card displays, meaning a smart phone can be used to scan the code and immediately download the full brochure details, and instantly book a property viewing. Farrell Heyworth are the first in the North West to promote properties in this innovative way.

Farrell Heyworth believe these three innovations mean they have created the easiest, most up-to-date, smart-phone property-promotion process on the market.

Prospective tenant Simon Damp said “I knew vaguely where in town I wanted to live. I opened ‘Wikitude’ on my iPhone and launched the Farrell Heyworth World. I then held up my iPhone and slowly spun around. It was great as I could see all properties for rent near by. I quickly worked out which ones were interesting, and had a stroll. There was one I loved, so I clicked on my phone and booked a viewing. Apparently the property had only been on the market for an hour.”

Property buyer Sam Mulholland said, “My husband and I had gone out for dinner. It was late evening and on our stroll down the high street we passed a Farrell Heyworth office. Unfortunately the office was shut, but we did notice the QR Code. There was a beautiful semi for sale. We placed our smart phone near the window and instantly had all of the details we were looking for. Just a fantastic service.”

John Shellcross, Agency Director said, “Farrell Heyworth strive to be one step ahead of our competitors. These three new services mean you do not have to be in front of a computer or in a branch to instantly access property details.”

“Farrell Heyworth are excited to release this new state of the art property app., targeted at the smart phone generation. We have thousands of properties for rent and sale all year round, so with so many people driving past each property and walking past each branch every day and night, it provides a great way to provide property details to each passer by quickly, and a safe way to check out properties while on the go.“

Paul Morgan, ICT Director said, “There really are no other companies quite like Farrell Heyworth when it comes to pushing the industry. We are very proud of our ground breaking Sat-Nav innovation and we think we are leading the way in property marketing with innovative use of popular social media tools. ”

To get this app, download “wikitude” and add the Farrell Heyworth World. The app can be found for free in the Android Marketplace, iPhone ITunes, Blackberry App World, Nokia Ovi Store, and Samsung Apps.

Farrell Heyworth was established in 1991, starting out in Lancaster and Morecambe. Over the 20 years of community service Farrell Heyworth has expanded across the North West with offices now in Manchester, Merseyside, Lancashire and Cumbria.

Farrell Heyworth are previous winners of the Best Independent Estate Agency award by Homesale Network, and are well known across the industry for their valuation expertise, exceptional customer service, and use of new technology.

Always one to remain a step ahead of their competition, Farrell Heyworth make the most of social media on smart phones to provide new ways of marketing properties. Farrell Heyworth were the first North-West Estate Agent to use Twitter and are ranked as the 6th largest Twitter site in the North West UK by twitaholic.

Due to the hardware requirements, Sat Nav is only on a limited number Android phones.


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