South African Airways Names Stroebel Bekker Acting Head of Sales, North America

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Bekker Steps Into Role After Former VP of Sales Todd Neuman Named Interim Executive Vice President, North America, for SAA

“Stroebel's deep knowledge of the airline industry and our travel partner distribution network will continue to serve SAA well as he heads up our sales efforts.”

South African Airways (SAA), Africa’s most awarded airline, has announced the appointment of Stroebel Bekker as acting head of sales, North America, based at the airline’s Ft. Lauderdale headquarters office. In this role, he will be responsible for the airline’s sales strategy and achieving revenue and market share objectives that are generated through the airline’s travel trade partners, corporate accounts and online travel agency distribution channels. He will also oversee SAA’s team of sales development directors located throughout North America, along with the inside sales and group sales departments in Ft. Lauderdale. Bekker steps into the role after former Vice President of Sales Todd Neuman was named interim executive vice president for the airline in North America.

“Stroebel Bekker has been instrumental in implementing pricing strategies that have ensured SAA’s continued position in North America as the leading airline to Africa,” said Todd Neuman. “His deep knowledge of the airline industry and our travel partner distribution network will continue to serve SAA well as he heads up our sales efforts.”

Bekker joined South African Airways as a marketing analyst in 2007, and was later appointed as manager of business development in SAA’s marketing department in North America. Prior to joining South African Airways, he worked in the revenue management department at Spirit Airlines in Ft. Lauderdale. Bekker holds a master’s degree in International Business from Florida Metropolitan University.

South African Airways features daily nonstop service from the U.S. to South Africa with morning departures from New York JFK and afternoon direct service from Washington Dulles (with a stop in Dakar, Senegal) that offer travel convenience and award-winning service. Travelers in Premium Business Class enjoy 180° fully flat-bed seats, and in Economy Class enjoy the most legroom versus competitors. Every seat on board offers an individual on-demand entertainment system, plush pillow, warm blanket and amenity kit. SAA’s unrivaled network, featuring seamless connections to nearly 20 destinations within South Africa, and more than 25 cities across the rest of the continent, makes the airline the savvy traveler’s “gateway to Africa.” To complement this network, a world of privileges awaits those who join Voyager, South African Airways’ premier mileage program. To sign up, visit, and link to the Voyager icon. As a Star Alliance member, South African Airways is able to offer its customers 1,160 destinations in 181 countries and more than 21,000 flights daily, including convenient connections from more than 25 cities in the U.S. through code share service with Star Alliance member United Airlines. Members of United’s, US Airways’ and Air Canada’s frequent traveler programs are able to earn and redeem miles on all SAA flights. For more information on South African Airways, please call (800) 722-9675 or visit, where travelers can sign up to be notified of other great travel deals and vacation packages. For information about South Africa, visit

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Elizabeth Ninomiya
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